Excited to share the Phygital Marketing Glossary—a resource created for students, professionals, and curious minds looking to deepen their understanding of marketing in today’s ever-evolving landscape. Whether you’re revisiting the fundamentals or diving into phygital strategy, this eBook is here to grow with you.
Moreover, I wrote this glossary to demystify the language of modern marketing. Instead of writing a story-driven textbook, I wanted to create a reference tool—something you can flip through, search, or skim whenever a new term pops up. It’s meant to be quick, clear, and relevant.
You’ll find:
1. Concise definitions of essential marketing terms
2. Language that bridges traditional marketing and digital inno-vation
3. Concepts that matter in a phygital customer journey
4. Insight into how technology shapes strategy, engagement, and brand perception
Table of Contents
- Note to the Reader
- How to Use This Book
Objectives and Key Themes
The objective of this glossary is to provide concise definitions of essential marketing terms, bridging traditional and digital marketing concepts within the context of the phygital customer journey. It aims to demystify the language of modern marketing and make it accessible to students, professionals, and anyone interested in the field.
- Phygital Marketing Definitions
- The Intersection of Traditional and Digital Marketing
- Technology's Influence on Marketing Strategy
- The Phygital Customer Journey
- Evolving Marketing Language
Chapter Summaries
Note to the Reader: This introductory section explains the purpose and intended use of the Phygital Marketing Glossary. It highlights its role as a reference tool designed to demystify the language of modern marketing, catering to students, professionals, and curious minds alike. The author emphasizes the glossary's function as a quick, clear, and relevant resource for understanding both fundamental and advanced phygital marketing concepts, focusing on how technology shapes strategy, engagement, and brand perception within a rapidly evolving landscape. The section sets the stage for the glossary's practical application and its value in navigating the complexities of contemporary marketing terminology.
How to Use This Book: This chapter details the organizational structure and usability of the glossary. It emphasizes the alphabetical arrangement of terms, allowing for easy access and independent exploration of individual entries. The chapter highlights the glossary's flexibility, enabling users to quickly find specific terms or browse the content based on their immediate needs. The design promotes ease of use, making it a valuable resource for various situations, from preparing presentations to simply clarifying marketing jargon.
Keywords
Phygital marketing, digital marketing, traditional marketing, customer journey, technology, strategy, engagement, brand perception, marketing terminology, glossary.
Frequently asked questions
What is the Phygital Marketing Glossary about?
The Phygital Marketing Glossary aims to provide clear and concise definitions of key marketing terms, encompassing both traditional and digital marketing strategies, particularly within the context of the phygital customer journey. It's designed to be accessible to students, professionals, and anyone interested in understanding modern marketing concepts.
What are the key themes covered in the Phygital Marketing Glossary?
The key themes include Phygital Marketing Definitions, the Intersection of Traditional and Digital Marketing, Technology's Influence on Marketing Strategy, the Phygital Customer Journey, and the Evolving Marketing Language.
What is the purpose of the "Note to the Reader" section?
The "Note to the Reader" section introduces the purpose and intended use of the glossary. It emphasizes its role as a reference tool for demystifying modern marketing language and understanding how technology shapes strategy, engagement, and brand perception.
How is the Phygital Marketing Glossary organized?
The glossary is organized alphabetically, allowing users to easily find and explore specific terms. It's designed for flexibility, enabling users to quickly access information based on their immediate needs, whether for preparing presentations or simply clarifying marketing jargon.
What keywords are associated with the Phygital Marketing Glossary?
Relevant keywords include phygital marketing, digital marketing, traditional marketing, customer journey, technology, strategy, engagement, brand perception, marketing terminology, and glossary.
Who is the Phygital Marketing Glossary intended for?
The glossary is designed for students, professionals, and anyone interested in gaining a better understanding of the phygital marketing landscape and related terminology.
What does the Phygital Marketing Glossary aim to achieve?
The primary objective of the glossary is to demystify the language of modern marketing, making it accessible and understandable for a broad audience. It helps bridge the gap between traditional and digital marketing concepts in the context of the evolving phygital customer journey.
- Quote paper
- Thomas Girard (Author), 2025, Phygital Marketing Glossary, Munich, GRIN Verlag, https://www.grin.com/document/1583999
