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Phygital Marketing Glossary

The Essential Physical and Digital Marketing Vocabulary

Title: Phygital Marketing Glossary

Textbook , 2025 , 164 Pages

Autor:in: Thomas Girard (Author)

Business economics - Offline Marketing and Online Marketing
Excerpt & Details   Look inside the ebook
Summary Details

Excited to share the Phygital Marketing Glossary—a resource created for students, professionals, and curious minds looking to deepen their understanding of marketing in today’s ever-evolving landscape. Whether you’re revisiting the fundamentals or diving into phygital strategy, this eBook is here to grow with you.

Moreover, I wrote this glossary to demystify the language of modern marketing. Instead of writing a story-driven textbook, I wanted to create a reference tool—something you can flip through, search, or skim whenever a new term pops up. It’s meant to be quick, clear, and relevant.

You’ll find:
1. Concise definitions of essential marketing terms
2. Language that bridges traditional marketing and digital inno-vation
3. Concepts that matter in a phygital customer journey
4. Insight into how technology shapes strategy, engagement, and brand perception

Details

Title
Phygital Marketing Glossary
Subtitle
The Essential Physical and Digital Marketing Vocabulary
Author
Thomas Girard (Author)
Publication Year
2025
Pages
164
Catalog Number
V1583999
ISBN (PDF)
9783389127292
ISBN (Book)
9783389127308
Language
English
Tags
phygital marketing glossary phygital marketing dictionary online marketing dictionary online marketing glossary digital marketing dictionary marketing glossary marketing dictionary digital marketing glossary
Product Safety
GRIN Publishing GmbH
Quote paper
Thomas Girard (Author), 2025, Phygital Marketing Glossary, Munich, GRIN Verlag, https://www.grin.com/document/1583999
Look inside the ebook
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Excerpt from  164  pages
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