Excited to share the Phygital Marketing Glossary—a resource created for students, professionals, and curious minds looking to deepen their understanding of marketing in today’s ever-evolving landscape. Whether you’re revisiting the fundamentals or diving into phygital strategy, this eBook is here to grow with you.
Moreover, I wrote this glossary to demystify the language of modern marketing. Instead of writing a story-driven textbook, I wanted to create a reference tool—something you can flip through, search, or skim whenever a new term pops up. It’s meant to be quick, clear, and relevant.
You’ll find:
1. Concise definitions of essential marketing terms
2. Language that bridges traditional marketing and digital inno-vation
3. Concepts that matter in a phygital customer journey
4. Insight into how technology shapes strategy, engagement, and brand perception
- Quote paper
- Thomas Girard (Author), 2025, Phygital Marketing Glossary, Munich, GRIN Verlag, https://www.grin.com/document/1583999