Name letter Branding

Name: Name letter Branding
Price: 17.95 EUR
Availability: InStock
Author: Barbara Bilyk
ISBN: 978-3-640-72633-2

How our name can predict the preference for certain products

Excerpt

1. Introduction

2. Theoretical conceptualization
2.1 Name letter effect
2.2 Implicit egotism and implicit distancing
2.3 Self-concept

3. Empirical Studies
3.1 Methods
3.2 Results

4. Discussion

5. Summary

6. References

Excerpt out of 14 pages

Details

Title: Name letter Branding
Subtitle: How our name can predict the preference for certain products
College: University of Cologne (Wirtschafts- und Sozialpsychologisches Institut)
Course: Consumer Behavior
Grade: 1,0
Author: Barbara Bilyk (Author)
Year: 2010
Pages: 14
Catalog Number: V159207
ISBN (eBook): 9783640726073
ISBN (Book): 9783640726332
File size: 411 KB
Language: English
Keywords: Consumer Behavior, Konsumentenverhalten, Name letter effect, Branding, Brand, Marke