Samsung Electronics continuously innovates to shape the future, and they are exploring the unknown to discover technologies to assist people all over the world to lead happier and healthier lives. This paper analyses the Samsung Macro business environment.
A firm’s external environment includes the general environment, often referred to as the macro-environment, the industry, competitor, and market environment. Therefore, it is It is crucial to understand the factors that can affect the environment that the firm operates in. To understand Samsung's macroenvironment, one framework to be used is PESTEL, an acronym that stands for Political, economic, Social, Technological, environmental, and legal.
- SAMSUNG COMPETITION ANALYSIS USING THE FIVE FORCES INDUSTRY ANALYSIS TOOL
Deep understanding of the five forces that shape the profitability of a firm in any industry.
Samsung faces competition across its diverse business segments; hence, the need to understand Samsung's competitors as analyzed in this paper.
SAMSUNG SWOT ANALYSIS
The SWOT analysis—a multidimensional tool for strategic analysis—helps to identify an organization’s internal factors (strengths and weaknesses) and its external factors linked to its environment (weaknesses and threats).
SAMSUNG VRIO FRAMEWORK
The Value, Rarity, Imitability, and Organization (VRIO) framework addresses the internal environment of an organization. An organization can attain a competitive advantage if it has resources/capabilities that are valuable, rare, and costly to imitate.
Summary of Samsung resource-based view resources
ANALYSIS OF SAMSUNG'S CURRENT AND FUTURE CHALLENGES
INNOVATIVE REACTIVE AND PROACTIVE STRATEGIES FOR SAMSUNG TO SURVIVE
Samsung needs to be deliberate in tackling global environmental challenges by using innovative technologies.
- Quote paper
- Chebet Brenda Koech (Author), 2025, Strategic Analysis of Samsung Electronics, Munich, GRIN Verlag, https://www.grin.com/document/1598047
