This assignment analyses the e-business FurnitureExpress in regard to its product features, branding and usage of social media. FurnitureExpress is scrutinised with the help of common theories and practical online trends as well in order to reveal weaknesses. Findings are interlinked and backed up and precise recommendations are given. FunitureExpress is an e-business that is sufficient but has to adapt modern tools of product presentation, brand enrichment, communication and loyalty creating possibilities with the help of new media.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Methodology
- Findings
- Structure, design and underlying concept of the website
- Structure and underlying concept
- Design of the website
- The "product" of the marketing mix under scrutiny
- Social media and networking as success drivers
- Branding analysis
- Conclusion
- Recommendation
- References
- Books
- World Wide Web
- Journals and Articles
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment analyzes the e-business FurnitureExpress, focusing on its product features, branding, and the use of social media. The analysis utilizes common theories and practical online trends to reveal weaknesses. Findings are interconnected, supported by evidence, and conclude with precise recommendations. FurnitureExpress, despite being an adequate e-business, needs to adapt modern tools for product presentation, brand enrichment, communication, and loyalty creation through the use of new media.
- Analyzing the e-business model of FurnitureExpress
- Identifying weaknesses in the website's structure, design, and product presentation
- Exploring the potential of social media and networking for FurnitureExpress' success
- Evaluating the effectiveness of FurnitureExpress' branding strategies
- Providing actionable recommendations for improvement
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: This chapter provides a brief overview of the assignment's focus and the key findings regarding FurnitureExpress. It highlights the need for FurnitureExpress to adapt to modern tools and approaches in the e-commerce landscape.
- Introduction: This chapter sets the context by discussing the growth of the internet and e-commerce, establishing FurnitureExpress as a UK-based online furniture retailer. It introduces the scope of the analysis and the rationale for choosing FurnitureExpress as the subject of this study.
- Methodology: This chapter details the approach taken for analyzing FurnitureExpress. It outlines the steps involved, from examining the website's structure and design to evaluating the product, social media presence, and branding. The chapter also provides a visual representation of the methodology using a figure.
- Findings (Section 4.1 - Structure, design, and underlying concept of the website): This section analyzes the website's structure and design, examining its overall organization and user interface. It assesses the website's underlying concept and its effectiveness in achieving its goals.
- Findings (Section 4.2 - The "product" of the marketing mix under scrutiny): This section focuses on analyzing the product aspect of FurnitureExpress, examining its offerings and how they align with the overall marketing mix. It assesses the effectiveness of the product presentation and its potential for improvement.
Schlüsselwörter (Keywords)
This assignment focuses on the e-business landscape, analyzing FurnitureExpress through the lens of product features, branding, social media, and new media strategies. Key concepts include e-business transformation, website structure and design, online product presentation, social media integration, brand analysis, and recommendations for improvement based on contemporary online trends.
- Quote paper
- Sarah Nagel (Author), 2010, Analysis of the E-Business-Website of http://www.furnitureexpressions.co.uk, Munich, GRIN Verlag, https://www.grin.com/document/160765
