This report presents the findings of an independent business analysis project study of Q-Cells as part of the solar industry. The purpose of this assessment was to evaluate the company’s current situation, as well as to maintain the economic and strategic
sustainability of Q-Cells, one of the world’s largest solar cell manufacturers. Furthermore, the report deals with a strategic issue, namely, globalisation and its influence on the company and on Q-Cells’ two main competitors. This report summarizes the
results of a business analysis project based on information collected during the field work. In detail, this report addresses the following issues:
• Situational audit: What is the company’s current situation? What are its resources and capabilities? What are its core competences?
• Globalisation: What criteria define globalisation? What impact does globalisation have on Q-Cells? And how about on the company’s two competitors, Solon
and Conergy?
• Interpretation: What are the strategic options for a sustainable strategy? What actions need to be taken in order to maintain a sustainable position? What effect will a possible strategic alignment have on the company and its numbers?
Several approaches are applied within the analytical framework. The recommended measures will be critically appraised based on a literature review in order to identify the potential limitations and obstacles the business analysis project may face.
The following frameworks/tools are applied to the different areas of research:
• Situational audit: Resources and capabilities, Porter’s 8 Forces analysis, PESTLE,
• Strategic alignment: Key success factors and strategy map.
To ensure that the recommended actions are feasible, suitable, and adaptable to future developments, key figures will be used for the measurements.
Inhaltsverzeichnis (Table of Contents)
- Introduction and Objectives
- Situational Audit
- Facts and Figures
- Resources and Capabilities
- Porter's 8 Forces
- PESTLE
- Interpretation and Recommendations
- Key Success Factors
- Strategic Alignment
- Scenarios
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report provides an analysis of Q-Cells, a major solar cell manufacturer, aiming to evaluate its current situation and assess its economic and strategic sustainability. The report focuses on the impact of globalization on Q-Cells and its competitors, Solon and Conergy, as well as exploring strategic options for a sustainable future. The report utilizes various frameworks and tools to analyze the company's situation, such as Porter's 8 Forces analysis, PESTLE, key success factors, and strategy mapping. The report concludes by outlining the key success factors and recommendations for achieving a sustainable position within the solar industry.
- Assessment of Q-Cells' current situation and sustainability
- Analysis of globalization's impact on Q-Cells and its competitors
- Identification of strategic options for sustainable growth
- Exploration of key success factors for success in the solar industry
- Development of recommendations for achieving a sustainable position
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the objectives of the report, outlining the purpose of evaluating Q-Cells' current situation and exploring the impact of globalization on the company. The second chapter presents a situational audit of Q-Cells, examining key figures, resources, capabilities, and competitive forces. The third chapter delves into the interpretation of the audit findings and provides recommendations for a sustainable strategy, including the identification of key success factors and strategic alignment strategies.
Schlüsselwörter (Keywords)
The report focuses on key topics such as Q-Cells, solar industry, globalization, strategic analysis, sustainability, competitive advantage, key success factors, and strategic alignment.
- Quote paper
- Björn Möller (Author), 2010, Analysis of Q-Cells as part of the solar industry, Munich, GRIN Verlag, https://www.grin.com/document/161149