How important is Web 2.0 for the tourism sector and how can the industry apply to this trend?

Bachelorarbeit , 2009 , 36 Seiten , Note: 1,3

BWL - Unternehmensführung, Management, Organisation

Since the creation of the Internet, the commercial situation for suppliers changed more and more from a seller's to a buyer's market. With the help of new technologies and the improved accessibility through easy understandable software, consumers experienced a huge empowerment in the internet.
Especially in the tourism sector, this consumer empowerment changed the market completely through more transparency and communication amongst the customers. As, in the near future, the strength of the buyers market will grow even more, suppliers now have to adapt to the new trend to stay competitive and to satisfy the customers.

Inhaltsverzeichnis (Table of Contents)

• 1. Introduction
  • 1.1. The Topic: Aims and Objectives
  • 1.2. Methodology
  • 1.3. Definition Web 2.0.
  • 1.4. Tourism 2.0.
  • 1.5. Literature Review
• 2. The Evolution of Tourism - Context.
  • 2.1. Classical Tourism & Distribution
  • 2.2. Modern Distribution.
• 3. Modern Practices of Tourism 2.0.
  • 3.1. Hotel Rating Websites..
  • 3.2. Social Networks
  • 3.3. Video Sharing Websites.
  • 3.4. Podcasts
  • 3.5. Blogs
  • 3.6. Wikis..
  • 3.7. Web forums.
  • 3.8. Search Engines.......
• 4. Implication of Web 2.0 within the Tourism Branch...
  • 4.1. Consumer Empowerment
    • 4.1.1. Dynamic Packaging.
    • 4.1.2. Travel Communities..
    • 4.1.3. Routerank........
  • 4.2. Communication
  • 4.3. Marketing.
    • 4.3.1. General Marketing Activities..
    • 4.3.2. Viral Marketing.
    • 4.3.3. Future Trends
• 5. Importance of Tourism 2.0 for Businesses
  • 5.1. SWOT Analysis..
    • 5.1.1. Strengths.
    • 5.1.2. Weaknesses.
    • 5.1.3. Opportunities
    • 5.1.4. Threats
• 6. Conclusion and Generic Strategy.

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

The project aims to investigate the importance of Web 2.0 for the tourism sector, exploring how the industry can leverage this trend for its own benefit. This analysis will identify practices used to apply Web 2.0 for tourism companies, highlight best practices for Tourism 2.0, and ultimately develop a suitable plan for the implementation of Web 2.0 within the tourism branch.

• The evolution of tourism from traditional distribution models to modern online platforms.
• The impact of Web 2.0 technologies and user-generated content on consumer empowerment within the tourism sector.
• The role of Web 2.0 applications, such as social networks, rating websites, and blogs, in shaping modern tourism practices.
• The strategic implications of Web 2.0 for tourism businesses, including opportunities and challenges.
• The development of a strategic plan for implementing Web 2.0 technologies within the tourism branch.

Zusammenfassung der Kapitel (Chapter Summaries)

The initial chapters delve into the evolution of tourism, outlining the transition from traditional distribution methods to the modern, digitally driven landscape. The project then explores the emergence of Web 2.0, defining its core principles and analyzing its impact on consumer empowerment. Further chapters focus on modern tourism practices that are shaped by Web 2.0 technologies, including the rise of hotel rating websites, social networks, and other user-generated content platforms. The analysis also examines the implications of Web 2.0 for communication and marketing within the tourism industry.

The importance of Web 2.0 for tourism businesses is further investigated, with a particular emphasis on a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats associated with its adoption.

Schlüsselwörter (Keywords)

This research project focuses on the intersection of Web 2.0 and the tourism sector, examining key concepts such as consumer empowerment, user-generated content, social media marketing, viral marketing, and strategic implications for tourism businesses. The project draws on insights from research on tourism marketing, e-commerce, and the impact of the Internet on intermediaries within the tourism industry.

• Hochschule: University of Wales, Newport,
• Note: 1,3
• Autor: Tim Lellinger (Autor:in)
• Erscheinungsjahr: 2009
• Seiten: 36
• Katalognummer: V162053
• ISBN (eBook): 9783640764488
• ISBN (Buch): 9783640764587
• Sprache: Englisch
• Schlagworte: Tourism 2.0, Web 2.0, Social Media, Tourism Web 2.0, Tourism Social Media, Social Networks, Tourism Social Networks, Facebook, Facebook Tourism, Tripadvisor, Hotel Ratings