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Amazon Marketing Strategy

Name: Amazon Marketing Strategy
Price: 18.95 EUR
Availability: InStock
Author: Manfred Damsch
ISBN: 978-3-640-78069-3

MBA Marketing Assignment

Studienarbeit, 2008

17 Seiten

Manfred Damsch (Autor:in)

Leseprobe

Executive Summary

List of Figures

Objectives

1 Introduction

2 Amazons Marketing Mix
The Product
The Price
The Place
The Promotion

3 Implementation of Amazons Marketing Strategy
3.1 Avoiding hurdles to the customer
3.2 Presence in the internet market
3.3 Offering a wide product range (product categories)
3.4 Offering competitive prices

4 Managing Amazons Marketing Programs

5 Conclusion

Bibliography

Appendix 1 - ITM Checklist (360-degree analysis)

Ende der Leseprobe aus 17 Seiten

Details

Titel: Amazon Marketing Strategy
Untertitel: MBA Marketing Assignment
Hochschule: FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, München früher Fachhochschule
Autor: Manfred Damsch (Autor:in)
Jahr: 2008
Seiten: 17
Katalognummer: V162454
ISBN (eBook): 9783640779918
ISBN (Buch): 9783640780693
Dateigröße: 1039 KB
Sprache: Englisch
Schlagworte: Marketing, Assignment, Amazon, Marketing, Strategy, MBA, Integral Total Management, ITM