Free content is supplied for example by internet, TV and a
free newspaper. An increasing use of internet is a crucial factor of long term success,
as it implies a higher supply of free media content. This enlarges the demand
for free content, in other words it reduces the willingness to pay for content
like information and entertainment. This is a big chance for publishers of
free newspapers.
The free newspapers mainly appeal to a young target group. Therefore it is very
important for the long term success that the society is not running out of this target
group. Many European countries have the problem of an ageing society. This
is why the publishers have to be aware of the demographic development constantly
and should always try to locate agglomeration areas of their target group.
Agglomeration areas have another crucial impact on the long term success. To be
attractive for the advertisement space demanders (who are the source of revenue
for the free newspaper publisher) it is most important to have a very high circulation
of the newspaper.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 2. Economic analysis of the free newspaper market
- 2.1 Budget Constraint
- 2.2 Marginal Utility
- 2.3 Demand Curve
- 2.4 Characteristics Approach to Consumer Theory
- 3. Conclusions
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study aims to provide an economic analysis of the success of free newspapers in the UK. It examines the market dynamics, consumer behavior, and revenue models associated with this industry. The study seeks to understand how publishers can achieve profitability in a competitive market where content is increasingly free.
- Economic analysis of the free newspaper market
- Consumer behavior and preferences regarding free content
- Profitability and revenue models in the free newspaper market
- Market dynamics and entry barriers for free newspapers
- The role of advertising revenue in sustaining free newspapers
Zusammenfassung der Kapitel (Chapter Summaries)
1. Introduction
This chapter provides an overview of the UK newspaper market, including the main competitors within the market, focusing on the free newspaper sector. It outlines the key players and their respective market positions.
2. Economic analysis of the free newspaper market
This chapter explores the economic factors driving the success of free newspapers. It examines the publisher's perspective, focusing on their profit maximization strategies, cost minimization, and market entry barriers. The chapter delves into consumer theory, analyzing consumer preferences and decision-making regarding free newspapers and their characteristics.
Schlüsselwörter (Keywords)
Free newspapers, advertising revenue, consumer behavior, market dynamics, publisher strategies, profitability, budget constraint, marginal utility, demand curve, characteristics approach, media content, information, entertainment, competition, market entry barriers.
- Quote paper
- Maxim Rabkin (Author), 2008, Economic Analysis of the Great Success of Free Newspapers, Munich, GRIN Verlag, https://www.grin.com/document/165183
