Marketing Strategies Used By Intel To Create A Sustainable Market Position

An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position


Projektarbeit, 2010

14 Seiten, Note: 75


Leseprobe


Contents

EXECUTIVE SUMMARY

TERMINOLOGY/ POINTS OF REFERENCE USED

INTRODUCTION

STRATEGIC MARKETING ISSUES FACED BY INTEL
Figure 1: A situational example of ingredient co-branding
Figure 2: HP/ Intel co-branded advertisement

FUTURE OPTIONS FACING INTEL
Figure 3: SWOT Analysis for Intel
Figure 4: Product development process

CONCLUSION

REFERENCES

Ende der Leseprobe aus 14 Seiten

Details

Titel
Marketing Strategies Used By Intel To Create A Sustainable Market Position
Untertitel
An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position
Hochschule
University of Hertfordshire  (Business School)
Veranstaltung
MA Marketing
Note
75
Autor
Jahr
2010
Seiten
14
Katalognummer
V166297
ISBN (eBook)
9783640819980
ISBN (Buch)
9783640822928
Dateigröße
672 KB
Sprache
Englisch
Schlagworte
Intel, Strategic, Marketing, Sustainable Competitive Position, Market Position, Ingredient Co-branding, Branding
Arbeit zitieren
Christopher Ulph (Autor:in), 2010, Marketing Strategies Used By Intel To Create A Sustainable Market Position, München, GRIN Verlag, https://www.grin.com/document/166297

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