Analysis of the bio- and nano-technological market of Germany to find market entry strategies for chosen IBM Research Developments

Essay , 2011 , 18 Pages

Business economics - Business Management, Corporate Governance

In this seminar paper I want to discuss about IBM’s efforts in the biotechnology and nanotechnology sector. As the lecture international management designated I will coin these efforts with strategies of market entry within Germany. I have chosen IBM, a US-based company, because it is highly involved in building future technologies. The Company is well known for its activities around the world and sees itself as a globally integrated enterprise. However, cultural attitudes of different countries still determine the success or failure of market entries. Germany is known as a technology-leading country. Also dealing with powerful NGO’s the success of new market entry with modern technology might seems less predictable .
In the first part of this paper I give a brief description about IBM, its research fields related to the topic and outline four research examples. Followed by an introduc-tion of Germany’s cultural attitude to bio- and nanotechnology I provide some strategic suggestions on how IBM could manage the expansion of its efforts within the targeted country.

Contents

List of abbreviations

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1. Introduction

2. About IBM Research
2.1 IBM’s efforts in biotechnology
2.2 Nanotechnology & nanoscience
2.3 DNA-sequencing and beyond
2.4 Computational biology research
2.5 Lab-on-a-chip

3. Germany’s attitude to bio- and nanotechnology
3.1 Biotechnology
3.2 Nanotechnology

4. Conclusion and recommendations for market entry strategies
4.1 Nanotechnology & nanoscience
4.2 DNA-sequencing and beyond
4.3 Computational biology research
4.4 Lab-on-a-chip

Biography

List of internet sources

• College: Baden-Wuerttemberg Cooperative State University (DHBW)
• Course: Intercultural Management
• Author: Daniel Bartel (Author)
• Publication Year: 2011
• Pages: 18
• Catalog Number: V166365
• ISBN (eBook): 9783640824649
• ISBN (Book): 9783640824946
• Language: English
• Tags: Nanotechnology, Nanotechnologie, Gen-Sequenzierung, Biotechnology, Biotechnologie, IBM Research, DNA, GMO, Genetically modified organism, labor-on-a-chip, nanopattering, nanoscience, epigenome, dna-sequenzing, genographic, nanoprocessor, nanoscale, nanotubes, racetrack, hofstede, germany