The stakeholders have chosen the name World Wide Vision. The name should connect the global character of the company, especially the possibility of world-wide delivery, with opticianbusiness.
Until today, the name has not been trademarked and nobody has secured the rights. Before the business goes online, the name and URL have to be legally protected.
1. NAME OF THE COMPANY 3
2. VISION AND GOALS 3
A. SHORT-TERM GOALS 3
B. MEDIUM-TERM GOALS 4
C. LONG-TERM GOALS 4
3. TARGET GROUP 4
4. COMPETITION AND MARKET ENVIRONMENT 5
5. PRODUCT POLICY 6
A. DESIGNER FRAMES 7
B. SUNGLASSES 7
C. OTHERS (LATER) 7
6. PRICE POLICY 8
7. PLACEMENT ON THE MARKET 8
8. PROMOTION POLICY 8
A. PR AND VIRAL MARKETING CAMPAIGN 9
B. ONLINE MARKETING 9
C. OFFLINE MARKETING 9
D. STRATEGIC COOPERATION’S 10
9. WEBSITE AND CORPORATE DESIGN 10
10. LIST OF LITERATURE 11
Inhaltsverzeichnis (Table of Contents)
- Name of the company
- Vision and Goals
- Short-term goals
- Medium-term goals
- Long-term goals
- Target Group
- Competition and market environment
- Product Policy
- Designer Frames
- Sunglasses
- Others (Later)
- Price Policy
- Placement on the Market
- Promotion Policy
- PR and Viral Marketing Campaign
- Online Marketing
- Offline Marketing
- Strategic Cooperation's
- Website and Corporate Design
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This business plan outlines the vision and goals of World Wide Vision (WWV), an online optician aiming to become the European market leader in the premium glasses and sunglasses segment. The plan details the company's strategy for achieving this objective, including short-, medium-, and long-term goals.
- Establishing a successful online presence with high-quality products and service.
- Building a reputation as a trusted partner for manufacturers and customers.
- Expanding the product portfolio to become a full-service online optician.
- Achieving significant market share in Germany and subsequently expanding to other European markets.
- Becoming a trendsetter in the eyewear industry with a focus on innovation and customer satisfaction.
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter outlines the chosen name, "World Wide Vision," and the company's commitment to protecting its name and URL. Chapter 2 focuses on WWV's vision and goals, breaking them down into short-, medium-, and long-term objectives. Short-term goals emphasize building a solid online presence with minimal overhead costs, focusing on quality, and establishing a strong network with manufacturers and resellers. Medium-term goals involve expanding product offerings, becoming a recognized leader in the premium segment, and expanding customer service capabilities. Long-term goals aim for European market leadership through continued growth and expansion into new markets. Chapter 3 defines the target group, initially focusing on 18-40 year olds seeking premium glasses and sunglasses with an emphasis on quality and service. Chapter 4 delves into the competitive landscape, highlighting the growing market size, the dominance of high-street opticians, and the emerging trends in the eyewear industry. This section also examines the advantages and challenges associated with the German market and the potential for future expansion.
Schlüsselwörter (Keywords)
This business plan focuses on the emerging online optician industry, emphasizing quality, service, premium products, and strategic market expansion. Key themes include competitive analysis, customer segmentation, market trends, online marketing strategies, and brand positioning in the premium segment. The document also explores the potential for global expansion and the importance of establishing a strong brand identity.
Frequently Asked Questions
What is World Wide Vision (WWV)?
World Wide Vision is a business concept for an online optician aiming to become the European market leader in the premium eyewear segment, specifically focusing on designer frames and sunglasses.
What are the short-term goals of the online optician?
The primary short-term goals are to establish a professional online presence, secure trademark rights for the brand, and build a network with high-quality manufacturers while keeping overhead costs low.
Who is the primary target group for WWV?
The initial target group consists of 18-40 year olds who are tech-savvy and seeking high-quality, premium eyewear with excellent customer service.
What marketing strategies will WWV use?
The promotion policy includes a mix of PR, viral marketing campaigns, targeted online marketing, offline initiatives, and strategic cooperations to build brand trust.
How does WWV plan to compete with high-street opticians?
By focusing on a wide range of designer products, innovative online features, and lower prices due to reduced physical overhead, while maintaining high service standards.
- Quote paper
- Dipl. Kaufmann, MBA Tobias Bandt (Author), 2010, Businessplan Online Optiker, Munich, GRIN Verlag, https://www.grin.com/document/167217
