Organizations, especially those that operate in the electronic Internet realm experience many challenges and difficulties. This paper will analyze the issues, challenges, and efforts of an Internet-based organization, Double Click, as it attempts to develop a privacy policy that complies with several issues. Among the issues to be included in this analysis include: legal issues, ethical issues, and regulatory issues.
Inhaltsverzeichnis (Table of Contents)
- Fraudulent Advertising
- Three Legal Issues Facing Double Click
- Security
- Invasion of Privacy
- Ethical Issues Double Click Faces
- Privacy
- Informed Consent
- Ownership of Information
- Regulatory Issues Double Click Faces
- Electronic Privacy Act of 1986
- Computer Fraud and Abuse Act 1994-1996
- Children's Online Privacy Act of 1998
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines the legal, ethical, and regulatory challenges faced by Double Click, an Internet-based organization, in developing a privacy policy that complies with various issues. The paper aims to analyze the difficulties Double Click encounters while attempting to balance the needs of its marketing customers with the privacy concerns of its users.
- Fraudulent advertising and its legal implications
- Privacy concerns related to data collection and cookie usage
- Ethical considerations surrounding informed consent and ownership of information
- Regulatory compliance with acts like the Electronic Privacy Act, Computer Fraud and Abuse Act, and Children's Online Privacy Act
- Balancing the needs of marketing customers with the privacy rights of consumers
Zusammenfassung der Kapitel (Chapter Summaries)
- Fraudulent Advertising: Double Click's practices of using deceptive advertising banners to redirect users to commercial websites raises concerns about fraudulent advertising, a practice that involves intentional misleading statements to promote sales.
- Security: The use of cookies by Double Click to facilitate one-click purchase transactions raises security concerns regarding the storage and transfer of sensitive customer information like names, addresses, and credit card details. The importance of encryption methods to safeguard transactions and mitigate privacy risks is highlighted.
- Invasion of Privacy: Double Click's acquisition of Abacus, a marketing research firm with data on 90% of American households, raises concerns about potential invasion of privacy. This acquisition allows Double Click to link Internet usage and website visits to individual consumers, leading to concerns about the aggregation and use of personal data.
- Privacy (Ethical Issues): Double Click faces the ethical challenge of maintaining personal information while balancing the demands of its marketing customers. The need for regulating access to data and protecting non-public information is discussed.
- Informed Consent: The absence of a formal informed consent form in Double Click's practices is examined, and the need for a comprehensive informed consent policy is discussed. The five key elements of an effective informed consent (disclosure, comprehension, voluntariness, competence, and agreement) are outlined.
- Ownership of Information: The issue of ownership of personal information collected through cookies is explored, highlighting the desire of consumers to retain control over their data. Double Click's challenge of maintaining a database with consumer information is contrasted with traditional markets where information is disclosed only during purchase transactions.
- Electronic Privacy Act of 1986: Double Click's practices of accessing computers with cookies are examined in light of the Electronic Privacy Act of 1986, which protects electronic communications. The state of Michigan's charge against Double Click for failing to disclose cookie usage is mentioned.
- Computer Fraud and Abuse Act 1994-1996: The challenges faced by Double Click in complying with the Computer Fraud and Abuse Act are discussed. The act prohibits unauthorized access to computers and the transmission of information for fraudulent purposes. Double Click's cookie usage raises concerns about potential violations of this act.
- Children's Online Privacy Act of 1998: The challenges of complying with the Children's Online Privacy Act, which protects the data of children under 13, are addressed. Double Click's need for age verification tools and additional safeguards in its privacy policy to ensure compliance is highlighted.
Schlüsselwörter (Keywords)
This case analysis focuses on the key themes of privacy, online advertising, data collection, cookie usage, informed consent, regulatory compliance, and ethical considerations in the context of Internet-based businesses like Double Click. It examines legal issues like fraudulent advertising, security concerns regarding data storage and transmission, and the impact of regulations like the Electronic Privacy Act, the Computer Fraud and Abuse Act, and the Children's Online Privacy Act.
- Quote paper
- James Tallant (Author), 2010, Double Click Case Analysis , Munich, GRIN Verlag, https://www.grin.com/document/167261
