Coca Cola - The Evolution of Supply Chain Management


Essay, 2010

7 Seiten, Note: 100.00


Inhaltsangabe oder Einleitung

Coca Cola - The Evolution of Supply Chain Management
Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right customer base along with the appropriate price and quantity to satisfy demand. Supply chain management provides valuable insight and assistance by providing organization’s information identifying core competencies and competitive advantages. When used to develop a strategic plan supply chain management can identify areas of improvement resulting in improved processes and increased profitability through cost reductions and improved customer responsiveness.
Coca Cola began as a small organization with a limited supply chain in a small local market. However, as Coca Cola grew and expanded, its supply chain grew with it. This paper discusses Coca Cola’s supply chain changes throughout its life cycle from traditional mass merchandising, inventory management and cost containment, supplier and customer alliances, relationship formation, and the future capabilities of its supply chain.

Details

Titel
Coca Cola - The Evolution of Supply Chain Management
Hochschule
University of Phoenix
Veranstaltung
ISCOM 370 Strategic Supply Chain Management
Note
100.00
Autor
Jahr
2010
Seiten
7
Katalognummer
V167301
ISBN (eBook)
9783640840984
ISBN (Buch)
9783640839629
Dateigröße
418 KB
Sprache
Englisch
Schlagworte
coca, cola, evolution, supply, chain, management
Arbeit zitieren
James Tallant (Autor:in), 2010, Coca Cola - The Evolution of Supply Chain Management, München, GRIN Verlag, https://www.grin.com/document/167301

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