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Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect


Studienarbeit, 2010

29 Seiten, Note: 1,0


Leseprobe


Table of contents

List of figures

List of tables

1. Introduction

2. Volkswagen Group’s history, objectives and vision

3. Analysis and evaluation of chosen resources of Volkswagen and their transferability to the IMM whilst taking the JV into account
3.1 Tangible Assets
3.1.1 Physical resources: Location of plants and supplier network
3.2 Intangible Assets
3.2.1 Research and development capabilities
3.2.2 Perceptions of product quality, durability, and reliability among customers

4. Indian’s market for minicars

5. India´s business environment

6. Conclusion

Appendix

Ende der Leseprobe aus 29 Seiten

Details

Titel
Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect
Hochschule
Hochschule München
Note
1,0
Autor
Jahr
2010
Seiten
29
Katalognummer
V167909
ISBN (eBook)
9783640848188
ISBN (Buch)
9783640844623
Dateigröße
2881 KB
Sprache
Englisch
Schlagworte
International Business, Automotive, Volkswagen, Indien, Emerging Markets, India, Joint Venture, JV, Resource based view, Peng, Transfer resources, International, Market entry, Marketentry, Markteintritt, Markteintrittsstrategien, Suzuki, VW, Tripod, Strategy tripod, Marketbased view, Market based view, Resourcebased view, Resourcebased, resource based, Market penetration, Penetration, Marktbearbeitung, Markt Bearbeitung, Market cultivation
Arbeit zitieren
Jan Kubik (Autor:in), 2010, Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect, München, GRIN Verlag, https://www.grin.com/document/167909

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Titel: Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect


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