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International Strategic Leadership: Case study of Benetton Group

Name: International Strategic Leadership: Case study of Benetton Group
Price: 18.95 EUR
Availability: InStock
Author: Olga Sokolowski
ISBN: 978-3-640-85043-3

Term Paper, 2010

21 Pages, Grade: 1,7

Olga Sokolowski (Author)

Excerpt

List of content

List of illustrations

1 Introduction

2 Strategic development of Benetton Group
2.1 Strategic profile of Benetton Group
2.2 Classification of Benetton Group´s strategic development

3 Strategic change of organizations
3.1 Strategic change
3.2 Strategic change of Benetton Group

4 Product-market choices of Benetton Group

5 SWOT - Analysis of Benetton Group

6 Conclusion

List of reference

Excerpt out of 21 pages

Details

Title: International Strategic Leadership: Case study of Benetton Group
College: University of Applied Sciences Emden/Leer
Grade: 1,7
Author: Olga Sokolowski (Author)
Year: 2010
Pages: 21
Catalog Number: V168125
ISBN (eBook): 9783640850112
ISBN (Book): 9783640850433
File size: 507 KB
Language: English
Keywords: Strategic development, strategic change, product-market strategy matrix, business reengineering, Benetton, Untited Colour of Benetton, strategic profile, shocking advertisement

Quote paper: Olga Sokolowski (Author), 2010, International Strategic Leadership: Case study of Benetton Group, Munich, GRIN Verlag, https://www.grin.com/document/168125

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