Is The CW the fifth major network in the United States of America?

Term Paper (Advanced seminar) , 2010 , 8 Pages , Grade: 1,7

Didactics for the subject English - Applied Geography

1. Introduction (What is the CW?)

The term crisis is drastic but could be applied in the context of the current American television market. Due to the waste amount of online material spread all over the world wide web for free, online recording and TIVO, the financially necessary advertisement business is shrinking. The major networks (ABC, NBC, CBS and FOX) have a variety of shows that produce week after week solid ratings and high market
shares but the young network The CW is struggling. This network launched at the beginning of the 2006-2007 television season and now after approximately three years it is time to take a closer look whether it has been a success or not. In the beginning The CW claimed to become the fifth major network in the US – let's check whether it was a prophecy or false hope. In order to accomplish that I will provide a brief historical overview of the network, the shows, its market placement and the website.
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Inhaltsverzeichnis (Table of Contents)

• Introduction (What is the CW?)
• History
• Series
  • One Tree Hill
  • Gossip Girl
  • 90210
  • Melrose Place
  • America's Next Top Model
• Market Share, Ratings and Appeal Group
• Web Presentation
• Conclusion
• Sources

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This text examines the success of The CW, a relatively new American broadcast network, in the context of the changing television landscape. It explores whether The CW has successfully established itself as the fifth major network in the United States. The text examines the network's history, its programming, its market share and appeal group, its web presence, and ultimately, its success. Key themes explored in the text include:

• The challenges faced by traditional television networks in the digital age
• The CW's strategy for attracting and retaining viewers
• The impact of online content and streaming services on television viewership
• The role of nostalgia and remakes in television programming
• The importance of demographics and target audiences in network success

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction defines the context for the analysis by highlighting the challenges facing traditional television networks due to the rise of online content and streaming services. It introduces The CW as a new network seeking to establish itself as a major player in the American television market. The history chapter examines the origins of The CW, tracing its roots back to the merger of The WB and UPN. It highlights the challenges these two networks faced and the rationale behind their decision to merge. The chapter on series explores some of The CW's most popular programs, including “One Tree Hill,” “Gossip Girl,” “90210,” “Melrose Place,” and “America's Next Top Model.” It analyzes the target audiences for these shows and their impact on the network's overall success.

Schlüsselwörter (Keywords)

The keywords and focus topics of this text include the American television market, online content, streaming services, The CW, The WB, UPN, network success, target audiences, demographics, ratings, market share, web presence, and nostalgia. This text examines the impact of digital disruption on traditional television networks and the strategies employed by The CW to achieve success in this evolving landscape.

• College: University of Paderborn
• Grade: 1,7
• Author: Theresa Roth (Author)
• Publication Year: 2010
• Pages: 8
• Catalog Number: V168545
• ISBN (eBook): 9783640857463
• ISBN (Book): 9783640859344
• Language: English
• Tags: united, states, america