Excerpt
Table of Contents
List of abbreviations
List of figures
1. Introduction
2. Americanization as a cultural transfer process
3. Characteristics of Americanization in the political communication
3.1 The Americanization thesis
3.2 Personalization
3.3 Professionalization of the campaign organization
3.4 Election campaign strategies - negative campaigning
3.3 Americanization or modernization?
3.4 Interim conclusion
4. The history of television debates
4.1 Television debates in the USA
4.2 Television debates in Germany
4.3 Americanization of television debates in Germany
5. Concluding remarks
Bibliography
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- Bastian Franke (Author), 2010, Americanization of the German election process, Munich, GRIN Verlag, https://www.grin.com/document/168635
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