This strategic report analyzes Tesla, Inc.'s operational launch of Gigafactory Berlin-Brandenburg in March 2022 as its first European manufacturing hub. It evaluates how this pivot from an import-based model to localized production drives long-term competitiveness and shareholder value.
For this report, we have selected Tesla, Inc. (NASDAQ: TSLA), analysing the consecutive fiscal years of 2021 and 2022 to evaluate the company’s strategic trajectory. The focal strategic move identified is the operational launch of the Gigafactory Berlin-Brandenburg in March 2022, which serves as Tesla’s first manufacturing hub in Europe. This initiative represents a decisive execution of vertical integration, shifting the company’s European strategy from an import-based model to a localized manufacturing ecosystem. By internalizing core activities along the value chain, specifically vehicle assembly and battery production, Tesla rejected lower-commitment alternatives such as outsourcing or strategic alliances, opting instead for full ownership to maximize control over its industrial destiny.
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- Tamilla Javadi (Autor:in), 2025, Tesla, Inc. Strategic Expansion and Value Creation through the Gigafactory Berlin-Brandenburg, München, GRIN Verlag, https://www.grin.com/document/1692651
