Leseprobe
Table of Contents
1. Introduction
2. The History of Red Bull
3. Red Bull´s core sources of innovation
4. Individual skill set of Red Bull
5. Company analysis of Red Bull
5.1. Strengths
5.1.1. Market leadership
5.1.2. Brand value
5.2. Weaknesses
5.2.1. 4 products
5.2.2. Making their own enemies
5.3. Opportunities I
5.3.1. Expansion
5.3.2. Innovation of new products
5.4. Threats
5.4.1. High marketing expenses
5.1.2. Additional accidents of sport stars
6. External Factors & Recommendations
7. Conclusion
List of References
Ende der Leseprobe aus 14 Seiten
- Arbeit zitieren
- Bernd Bodner (Autor:in), 2010, Company Analysis of Red Bull, München, GRIN Verlag, https://www.grin.com/document/170396
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