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Interactive Value Creation - Mass Customization

Name: Interactive Value Creation - Mass Customization
Price: 18.95 EUR
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Author: B.Sc. Yasemin Sari
ISBN: 978-3-640-90084-8

About “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?”

Essay, 2011

18 Seiten, Note: 2,0

B.Sc. Yasemin Sari (Autor:in)

Leseprobe

List of figures and tables

1. Introduction

2. Paper review: Franke et al. (2009)
2.1. Aim, motivation and positioning
2.2. Interactive Value Creation - Open Innovation and Mass Customization
2.3. Experimental model
2.3.1. Hypotheses
2.3.2. Procedure and sample
2.3.3. Findings
2.3.4. Evaluation of the methodology

3. Comparison

4. Conclusion and outlook

Bibliography

Ende der Leseprobe aus 18 Seiten

Details

Titel: Interactive Value Creation - Mass Customization
Untertitel: About “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?”
Hochschule: Rheinisch-Westfälische Technische Hochschule Aachen
Note: 2,0
Autor: B.Sc. Yasemin Sari (Autor:in)
Jahr: 2011
Seiten: 18
Katalognummer: V170870
ISBN (eBook): 9783640900763
ISBN (Buch): 9783640900848
Dateigröße: 834 KB
Sprache: Englisch
Anmerkungen: Paper Review zu “Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?” (Franke et al. 2009)
Schlagworte: Mass Customization, Tailored Product, Individualized Product, Open Innovation, Interactive Value Creation, Willingness to pay, Individual Customer

Arbeit zitieren: B.Sc. Yasemin Sari (Autor:in), 2011, Interactive Value Creation - Mass Customization, München, GRIN Verlag, https://www.grin.com/document/170870

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