This report has been created to successfully analyse a business problem and create the idea for an information system solution to that problem. The business problem chosen is that advertising for businesses is currently ineffective and could be improved thoroughly. Interactive advertising can successfully improve business advertising and therefore the design of ContAD was created. The idea of ContAD was created for users to connect with the content of business advertisements.
ContAD is an interactive advertisement system consisting of a variety of interactive advertising nodes, demonstrated by Figure 5. The advertising nodes are a user-friendly and interactive way of allowing customers to view and search through store deals and advertisements. The interactive advertising nodes consist of a touch screen that provides advertisements of the nearby shop deals. If a user likes a deal the advertising node can provide the user with a direct map to the store, and similar stores on that route. The system is needed because it will successfully improve the business problem that is ineffective advertising.
Throughout this report a number of areas will be covered consisting of: the different types of methodologies but more specifically the chosen waterfall methdology. The design of the project, the team member roles and the project and team dynamics. The information system, the theory regarding the need for the system, the basic idea of the system, the conceptual design of the system and finally a user guide for the system.
Table of Contents
1 Introduction
2 Overview of the conduct of the report
2.1.1 Systems Development Methodologies
2.1.2 Detailed Systems Development Methodologies
2.1.3 The Waterfall Methodology
2.2 Key steps undertaken in the design project
2.3 Team members and their role in the project
2.4 Project and team dynamics
2.5 Conduct conclusion
3 The Information System
3.1 Interactive Advertisement System- theoretical basis
3.2 Business Problem Analysis
3.3 The basic design idea of the system
3.4 The conceptual design of the system
3.4.1 Technical Requirements Analysis
3.4.2 Architecture of the Information System
3.4.3 Information about use cases, supported processes and data structure
3.4.4 Relevant interfaces to other system where required
3.4.5 A user interface
3.4.6 Relevant interfaces to other system where required
3.5 The user guide to working with the system
3.6 Information System Conclusion
4 Conclusion
Project Goals and Thematic Focus
The primary goal of this report is to analyze an existing business problem regarding ineffective traditional advertising and to design an innovative information system solution, named ContAD, which utilizes interactive advertising nodes to improve customer engagement and business outcomes.
- Analysis of current advertising inefficiencies in public spaces like shopping malls and airports.
- Development of a conceptual information system framework using the Waterfall methodology.
- Design of user-centered interactive advertisement nodes featuring touchscreen capabilities and facial recognition.
- Creation of architectural and process models to handle data inputs, user interaction, and content management.
Excerpt from the Book
3.1 Interactive Advertisement System- theoretical basis
Advertisements are a “matter which is published or broadcast via internet, direct mail, point of sale, packaging or direct distribution to individuals which draws the attention of the public or a segment of it to a product, service, person, organisation or line of conduct in a manner calculated to promote or oppose directly or indirectly to the product, service, person, organisation or line of conduct“ (Belch, 2008). There are different forms of advertisements known: TV advertisements, the radio, Internet advertising and the outdoor advertising. While print billboards have been the mainstay of outdoor advertising in the past, the addition of electronic signs is just beginning to take off (Brill, 2010). As a result, the decision which medium is suited best depends heavily on the customer group and if the target usage area is inside or outside.
For outside usage various forms of billbords have to be considered: Electronic light-emitting diode (LED) billboards offer a greater flexibility than conventional billboards with high brightness and resolution. LED screens are an integrated display system, which combines microelectronic technology, photonic technology, computer technology and information processing technology (Technology for the World, 2010). LED billboards have a variety of advantages over regular billboards in that they can provide animations and essentially are TV advertisements outdoors. They can also be changed with the click of a button from an external location rather than sending out crews to pull down the messages (Brill, 2010). In terms of statistics, after a vibrating mascara brush was advertised in a Japanese subway, Japan’s Toppan Printing stated that, “commuters were approximately 50% more likely to look at electronic paper with a moving image when compared to their static equivalents” (PSFK, 2009). There are a variety of benefits LED Giant Displays can provide for outdoor advertising, these consist of:
Summary of Chapters
1 Introduction: Provides an overview of the report's purpose in developing an information system to solve a business problem and outlines the report structure.
2 Overview of the conduct of the report: Evaluates various system development methodologies, ultimately justifying the selection of the Waterfall model for this project, and details team roles and dynamics.
3 The Information System: Presents the theoretical basis, analyzes the business problem, defines the conceptual system design, including architecture, use cases, and user interface details.
4 Conclusion: Summarizes the project outcomes, reflecting on the methodology used and suggesting future improvements like a transition to a spiral model for implementation.
Keywords
Information System, Interactive Advertising, Waterfall Methodology, ContAD, User Interface, Human Computer Interaction, LED Billboards, Business Problem Analysis, Data Mining, System Architecture, Use Case Diagram, Facial Recognition, User-centered Design, Advertisement Management, Digital Technology
Frequently Asked Questions
What is the primary objective of this project?
The project aims to analyze the current ineffectiveness of traditional advertising and to design an innovative, technology-based information system called ContAD that utilizes interactive advertising nodes to improve business results.
Which business areas are targeted by the ContAD system?
The system is primarily designed for high-traffic public environments where competition is high, such as shopping malls and airports, to help businesses engage better with potential customers.
What is the core research question addressed by the report?
The report addresses how a specifically designed information system can solve the problem of ineffective business advertising by shifting toward interactive, user-centered media.
Which systems development methodology did the team choose and why?
The team chose the Waterfall Methodology because its clear, sequential, and structured approach provided manageable goals for an inexperienced team, ensuring each phase was completed thoroughly.
What does the main part of the report cover?
The main part covers the theoretical foundation of interactive advertising, a detailed analysis of the business problem, and the conceptual design of ContAD, including system architecture, technical requirements, use cases, and the user interface.
Which keywords best characterize this work?
Key terms include Information System, Interactive Advertising, Waterfall Methodology, User Interface, and Human Computer Interaction.
How does ContAD handle personalization for users?
The system utilizes built-in cameras with facial recognition technology to identify returning users and display tailored deals and offers based on their past preferences.
What role does the Advertisement Management system play?
It acts as the backend component where advertising partners can upload, modify, and review their advertisements, ensuring that content is validated before it is deployed across the network of interactive nodes.
- Arbeit zitieren
- B. Sc. M. Riechert (Autor:in), A. Alredainy (Autor:in), J. Beierer (Autor:in), M. Christoffels (Autor:in), T. Falconer (Autor:in), 2010, Improving Advertisement Efficiency with Information Systems Design, München, GRIN Verlag, https://www.grin.com/document/171759
