Executive Summary
Pocketfeet is to be established to serve women in Landsberg and its contiguous area, alleviating their feet from the pains of wearing high heels, during the trip to and from the nightlife venue. Specifically for this purpose, Pocketfeet markets ballerinas, including a shoe bag through vending machines in 5 local nightlife venues. The ballerinas are sourced from a supplier in China.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Market & Competition
- Marketing & Sales
- Business System, Model & Organization
- Founders Team, Management & Personnel
- Opportunities & Risks
- Implementation Schedule
- Financial Planning and Financing
- Service Delineation
- The Need & Its Solution
- Major Supply Components
- Trademark Protection
- Strategic Alliances
- Unique Selling Proposition/Customer Benefit
- In the Future
- The Market & Competition
- Competition
- The Market
- Porter's Five Forces Framework
- Threat of New Entrants
- Threat of Substitutes
- Bargaining Power of Customers
- Bargaining Power of Suppliers
- Intensity of Competitive Rivalry
- Marketing & Sales Strategy
- Product
- Place
- Promotion
- Price
- Business System, Model & Organization
- Business System
- Business Model
- Organization
- Founders Team, Management & Personnel
- Mario Kempf
- Siegfried Kuhn
- Why Us?
- Opportunities & Risks
- Implementation Schedule
- Financial Planning & Financing
- Financing & Something about GmbH & Co. KGS
- The Tax Advantage
- Purchasing & Inventory
- Unit Sales, Volume Assumptions & Price Increases
- Setting the Tax Rate
- Financial Highlights & Key Financial Ratios
- 3 Year Statements of Cash Flow - Normal Estimates
- 3 Year Income Statements - Normal Estimates
- 3 Year Balance Sheets - Normal Estimates
- Notes to Financial Statements
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The business plan for Pocketfeet aims to create a comprehensive strategy for the launch and development of a new business offering a unique service to customers. This plan will cover all aspects of the business, from market analysis and competition to financial planning and implementation.
- Market Analysis and Competitive Landscape
- Service Development and Differentiation
- Marketing and Sales Strategy
- Financial Planning and Projections
- Organizational Structure and Management Team
Zusammenfassung der Kapitel (Chapter Summaries)
The business plan for Pocketfeet is organized in a logical structure to analyze the market, define the service, and lay out the business strategy. The initial sections of the plan focus on the market analysis, outlining the competitive landscape and the target customer base. This section includes a comprehensive analysis using Porter's Five Forces framework to understand the competitive dynamics of the market. The subsequent chapter delves into the detailed definition of Pocketfeet's service offering, encompassing the need it addresses, the key supply components, and the strategic alliances that will be crucial to the business. The unique selling proposition and customer benefit are also outlined, highlighting the competitive edge Pocketfeet aims to establish. Further chapters address the marketing and sales strategy, outlining the product, place, promotion, and pricing strategy. The plan then explores the business system, model, and organization, providing a clear structure for the business operations. This section includes details about the founding team and their expertise, highlighting their qualifications and the key differentiators for the business. The final chapters delve into the financial planning and implementation of the business. The plan analyzes various financing options, including the tax advantage, purchasing and inventory management, and unit sales projections. It also includes a comprehensive financial overview, outlining key financial ratios and projections for the first three years of operation.
Schlüsselwörter (Keywords)
The core focus of this business plan revolves around the creation and launch of a unique service concept, market analysis, competitive landscape, strategic alliances, financial projections, and business model development. The plan incorporates key elements of business planning, including marketing strategy, service definition, and organizational structure. It utilizes established frameworks like Porter's Five Forces and leverages financial analysis to create a comprehensive and robust business plan for the successful launch of Pocketfeet.
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- Mario Kempf (Autor:in), 2011, Business Plan: Reusable Ballerinas for Discos, München, GRIN Verlag, https://www.grin.com/document/172391
