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Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study

Title: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study

Master's Thesis , 2011 , 258 Pages , Grade: 1,0

Autor:in: Marcel Mazur (Author)

Business economics - Offline Marketing and Online Marketing
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Summary Excerpt Details

PURPOSE:
The various efforts of individuals to raise their status as recognised by others have previously been understood as measures independent from one another. This thesis critically questions this rigid perspective and points out reasons that would lead one to conclude interdependencies between the individual measures. The thesis points out that individuals use the interdependent measures in a strategic way depending on their economic (e.g. income, property) and social (e.g. education, upbringing) circumstances and combine them with one another according to certain criteria in order to raise their relative status advantage vis-à-vis others.

FINDINGS:
The results of the study show that individuals use various combinations of strategies to raise their status depending on their economic and social circumstances. The results were applied to the model of Pierre Bourdieu (1984) with a differentiation between economic and cultural capital. The differentiation between directly existing and externally signalled economic and cultural capital at times showed significant differences. The individuals, depending on the reference group, their existing status norms as well as their demographic circumstances, signalise the strategy used to a varying degree. The predominant norms in the various reference groups prompt individuals to signalise strategies to promote their status externally to a varying degree. Since status is a relative construct, individuals can only raise their status through strategies that they also signalise externally.
Based on these findings, various clusters were defined that individuals, depending on their directly existing capital in the sense of Bourdieu, allocate to the specific situation. With the integration of the twelve defined strategies into Bourdieu's model, it becomes clear that individuals, depending on their economic and cultural capital, select from a certain set of strategies to increase their status. The defined strategies were classified into short-term strategies with no influence on the existing economic and cultural capital as well as into long-term strategies with an influence on the existing economic and cultural capital. This helps to transform Bourdieu's model from a static, situation-specific model into a dynamic, cross-situation model.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • ABSTRACT
    • PURPOSE:
    • DESIGN/METHODOLOGY/APPROACH:
    • FINDINGS:
    • RESEARCH LIMITATIONS / IMPLICATIONS:
    • PRACTICAL IMPLICATIONS:
    • ORIGINALITY/VALUE:
    • KEYWORDS:
    • PAPER TYPE:
  • ABREGE
    • OBJECTIF :
    • CONCEPT/METHODOLOGIE / APPROCHE :
    • RESULTATS :
    • RESTRICTIONS DE RECHERCHE/RECHERCHE FUTURE :

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis examines the interdependencies between various strategies individuals employ to enhance their relative status. It challenges the traditional view of these measures as independent and explores how economic and social circumstances influence their strategic use. The study aims to understand how individuals combine these strategies to gain a relative status advantage.

  • Interdependencies of status-enhancing strategies
  • Influence of economic and social factors on strategy selection
  • Strategic combination of measures for relative status advantage
  • Application of Bourdieu's model of economic and cultural capital
  • Dynamic aspects of status achievement strategies

Zusammenfassung der Kapitel (Chapter Summaries)

  • ABSTRACT: This section outlines the purpose, methodology, findings, research limitations, practical implications, originality, and value of the study. It introduces the key concepts and objectives of the research.
  • ABREGE: This section provides a summary of the study's objectives, methodology, results, and future research considerations in French. It mirrors the content of the English ABSTRACT section.

Schlüsselwörter (Keywords)

This research focuses on the interplay of status, relative status advantage, consumer behavior, strategic decision-making, signalling, economic capital, cultural capital, and the framework developed by Pierre Bourdieu. The study investigates how individuals navigate these concepts to elevate their social standing.

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Details

Title
Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
College
ESCP Europe Business School - Campus London  (Institut für Marketing)
Course
Konsumentenverhalten
Grade
1,0
Author
Marcel Mazur (Author)
Publication Year
2011
Pages
258
Catalog Number
V174208
ISBN (eBook)
9783640947065
ISBN (Book)
9783640946761
Language
English
Tags
status relative status advantage consumer behaviour strategy signalling economic capital cultural capital Bourdieu
Product Safety
GRIN Publishing GmbH
Quote paper
Marcel Mazur (Author), 2011, Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study, Munich, GRIN Verlag, https://www.grin.com/document/174208
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Excerpt from  258  pages
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