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ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study

Title: ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study

Master's Thesis , 2011 , 511 Pages , Grade: 1,0

Autor:in: Marcel Mazur (Author)

Business economics - Offline Marketing and Online Marketing
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Summary Excerpt Details

Es handelt sich bei dieser Datei um den Anhang der Masterarbeit 'Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study'
Inhalt ist:
INTERVIEW GUIDE
SAMPLE AND NOTES FROM THE AUTHOR ABOUT THE INTERVIEWS
INTERVIEW TRANSCRIPTS
Masterarbeit bei GRIN:
https://www.grin.com/login/#documents/174208

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • INTERVIEW GUIDE
  • SAMPLE AND NOTES FROM THE AUTHOR ABOUT THE INTERVIEWS..
  • INTERVIEW TRANSCRIPTS.
    • INTERVIEW 1.
    • INTERVIEW 2.
    • INTERVIEW 3
    • INTERVIEW 4.
    • INTERVIEW 5.
    • INTERVIEW 6.
    • INTERVIEW 7.
    • INTERVIEW 8.
    • INTERVIEW 9.
    • INTERVIEW 10.
    • INTERVIEW 1l
    • INTERVIEW 12
    • INTERVIEW 13
    • INTERVIEW 14.
    • INTERVIEW 15.
    • INTERVIEW 16.
    • INTERVIEW 17.
    • INTERVIEW 18.
    • INTERVIEW 19.
    • INTERVIEW 20.

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research explores the impacts of interdependencies between strategies on an individual's increase in relative status. It aims to uncover how individuals perceive and navigate status within a social context, examining the influence of personal values, social comparisons, and consumption patterns. The study investigates how these factors influence an individual's pursuit of status and their overall satisfaction with their achieved status.

  • Defining and Achieving Status: The study examines how individuals define status in their own lives, considering both material and immaterial aspects. It investigates the strategies individuals employ to achieve a sense of status and how these strategies relate to their perception of self-worth.
  • Social Comparisons and Reference Groups: The research explores the role of social comparisons in shaping an individual's pursuit of status. It investigates how individuals compare themselves to others, including their reference group, and how this comparison impacts their perceptions of status and happiness.
  • Consumption and Status Signaling: The study analyzes how individuals utilize consumption as a means of signaling their status to others. It examines the motivations behind purchasing luxury goods and branded products, considering factors like exclusivity, visibility, and the desire to impress others.
  • Influence of Family and Upbringing: The research investigates the influence of family background and upbringing on an individual's understanding of status. It explores how parental values and expectations can shape an individual's pursuit of status and their overall satisfaction with their achieved status.
  • Shifting Reference Groups and Social Change: The study examines how individuals may change their reference groups over time and the reasons behind these shifts. It investigates the impact of social change and evolving values on an individual's perception and pursuit of status.

Zusammenfassung der Kapitel (Chapter Summaries)

The study is structured around in-depth interviews with individuals who have diverse backgrounds and experiences. Each interview explores the individual's unique definition of status, their strategies for achieving status, their experiences with social comparison, and their consumption patterns. The interviews provide rich qualitative data, offering insights into the complexities of status perception and pursuit.

Schlüsselwörter (Keywords)

The study focuses on key concepts such as status, relative status, social comparison, consumption, reference groups, and individual satisfaction. The research utilizes a qualitative approach, analyzing interview data to understand the complex interplay of these factors in shaping an individual's pursuit of status.

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Details

Title
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
College
ESCP Europe Business School - Campus London  (Lehrstuhl für Marketing)
Course
Konsumentenverhalten
Grade
1,0
Author
Marcel Mazur (Author)
Publication Year
2011
Pages
511
Catalog Number
V174633
ISBN (eBook)
9783640951109
ISBN (Book)
9783640950232
Language
English
Tags
anhang impacts interdependencies strategies individual increase relative status exploratory study
Product Safety
GRIN Publishing GmbH
Quote paper
Marcel Mazur (Author), 2011, ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study, Munich, GRIN Verlag, https://www.grin.com/document/174633
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Excerpt from  511  pages
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