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ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study

Title: ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study

Master's Thesis , 2011 , 511 Pages , Grade: 1,0

Autor:in: Marcel Mazur (Author)

Business economics - Offline Marketing and Online Marketing
Excerpt & Details   Look inside the ebook
Summary Excerpt Details

Es handelt sich bei dieser Datei um den Anhang der Masterarbeit 'Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study'
Inhalt ist:
INTERVIEW GUIDE
SAMPLE AND NOTES FROM THE AUTHOR ABOUT THE INTERVIEWS
INTERVIEW TRANSCRIPTS
Masterarbeit bei GRIN:
https://www.grin.com/login/#documents/174208

Excerpt


Contents

1. Appendix

1.1 Interview Guide

1.2 Sample and Notes from the Author about the Interviews

1.3 Interview Transcripts

1.3.1 Interview 1

1.3.2 Interview 2

1.3.3 Interview 3

1.3.4 Interview 4

1.3.5 Interview 5

1.3.6 Interview 6

1.3.7 Interview 7

1.3.8 Interview 8

1.3.9 Interview 9

1.3.10 Interview 10

1.3.11 Interview 11

1.3.12 Interview 12

1.3.13 Interview 13

1.3.14 Interview 14

1.3.15 Interview 15

1.3.16 Interview 16

1.3.17 Interview 17

1.3.18 Interview 18

1.3.19 Interview 19

1.3.20 Interview 20

Research Objectives and Topics

The primary research objective of this study is to explore the impacts of interdependencies between different consumption and life strategies on an individual's ability to increase their relative status in mainstream society. The research investigates how status is defined and communicated, and to what extent individuals navigate social expectations through consumption, lifestyle choices, and social connectivity.

  • Subjective definitions of status (material vs. immaterial).
  • The role of consumption patterns and luxury goods in status signaling.
  • Social network dynamics and the construction of a second identity online.
  • The impact of lifestyle trends (eco-consciousness, voluntary simplicity) on relative status.
  • Strategies for social mobility and the influence of reference groups.

Excerpt from the Book

General Questions

How do you define status for yourself? If you hear the concept of status what comes into your mind?

Would you say that status is only material things (houses, cars) or rather immaterial (education)?

What kind of tangible and intangible things do you value most when you think about status?

How do your show your status to different people?

Do you look at other families?

Summary of Chapters

Appendix: This section provides the methodological foundation, including the detailed interview guide used for qualitative data collection and extensive notes on the interview participants.

Interview Transcripts: This core section contains the full transcripts of twenty individual interviews, offering primary data on personal definitions of status, social comparisons, and consumption behavior.

Keywords

Status, Relative Status, Consumption, Luxury Goods, Social Networks, Lifestyle Trends, Social Mobility, Reference Groups, Immaterial Values, Identity Construction, Peer Pressure, Status Symbols, Counterfeit Products, Social Comparison, Qualitative Research.

Frequently Asked Questions

What is the core focus of this thesis?

The thesis focuses on how individuals define and pursue relative status in contemporary society, particularly through their consumption and social interaction strategies.

What central themes are explored in the study?

Key themes include the distinction between material and immaterial status, the influence of reference groups, consumer behavior regarding luxury and fake goods, and the role of social networks.

What is the primary research question?

The study explores how various interdependencies between personal strategies and social norms influence an individual's perception and acquisition of relative status.

Which methodology is employed?

The study utilizes qualitative research methods, primarily through semi-structured, in-depth interviews with twenty diverse participants to gather personal insights.

What topics does the main body cover?

It covers general status definitions, demographic impacts, consumption of luxury goods, social reference group shifts, overconsumption, sharing economies, and the impact of digital connectivity.

Which keywords define this work?

The work is defined by concepts such as status, consumption behavior, social networks, identity, and peer pressure.

How do participants reconcile personal satisfaction with social status?

Participants often differentiate between their personal values and the perceived pressure to conform to mainstream status symbols, leading to complex strategies of "modest" consumption or rationalizing status-enhancing behaviors.

Is digital presence linked to status in the study?

Yes, the study examines how social networks like Facebook are used to construct identities and whether the pursuit of online "likes" or connections serves as a modern extension of status seeking.

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Details

Title
ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study
College
ESCP Europe Business School - Campus London  (Lehrstuhl für Marketing)
Course
Konsumentenverhalten
Grade
1,0
Author
Marcel Mazur (Author)
Publication Year
2011
Pages
511
Catalog Number
V174633
ISBN (eBook)
9783640951109
ISBN (Book)
9783640950232
Language
English
Tags
anhang impacts interdependencies strategies individual increase relative status exploratory study
Product Safety
GRIN Publishing GmbH
Quote paper
Marcel Mazur (Author), 2011, ANHANG zu: Impacts of Interdependencies between Strategies on an Individual's Increase in Relative Status - An Exploratory Study, Munich, GRIN Verlag, https://www.grin.com/document/174633
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Excerpt from  511  pages
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