21st Century American Adolescents are no longer able to rebel against traditional Authorities such as Family and State. If at all, they can merely rebel against American Consumer Culture as such, which has long turned the Act of Youth Rebellion itself into Manifold Branded Lifestyles with certain Class Distinctions.
TABLE OF CONTENTS
Introduction
1. The Code of Cool in the Communication of Youth Cultures - The Pyramid of Cool in So Yesterday
2. The Cultural Capital of Cool in Trend-Scouting
3. The Role of Pictures and Simulacra for Post-Modern Reality Perception and in Social Networks: The Construction of Visual ‘Coolness’ as means of Identification
4. Self-branding and Viral Marketing as an Attempt of Reinventing Identities
5. Deconstructing Cool and Possible Attempts to Reclaim Authentic Identities in a Post- Modern World
Conclusion
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Upload your own papers! Earn money and win an iPhone X. -
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Upload your own papers! Earn money and win an iPhone X. -
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