This paper will first outline what the more attractive industries for the base of the
pyramid, in order to alleviate their poverty, are. In the next section aspects, which might
determine the performance of a corporation in the emerging economies will be
examined from a resource‐based point of view. Moreover crucial differences in formal
and informal rules between developed and emerging economies from an institutionbased
point of view will be illustrated. Finally the argument that aggressively investing
in emerging economies is not only economically beneficial but also highly ethical in
contradiction to rushing in emerging markets is reckless, will be discussed in depth.
Inhaltsverzeichnis (Table of Contents)
- What are the more attractive industries for the base of the pyramid?
- From a resource-based view, what determines firm performance in emerging markets?
- From an institution-based view, what are the crucial differences in formal and informal rules of the game between developed and emerging economies?
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines the challenges and opportunities for companies seeking to serve the "Base of the Pyramid" (BOP) market, which comprises low- and middle-income countries. The paper aims to provide a framework for understanding the unique characteristics of these markets and developing effective business strategies.
- Identifying attractive industries for BOP markets
- Understanding the role of resources and capabilities in achieving competitive advantage in emerging markets
- Analyzing the differences in formal and informal rules between developed and emerging economies
- Exploring the ethical considerations of business operations in BOP markets
- Developing strategies for successful market entry and expansion
Zusammenfassung der Kapitel (Chapter Summaries)
- The first chapter explores the concept of the BOP market and identifies the key industries that offer potential for companies seeking to serve this segment. The chapter emphasizes the need for a commercial strategy tailored to the specific needs and circumstances of low-income consumers.
- The second chapter examines the resource-based view of firm performance in emerging markets. It highlights the importance of developing unique resources and capabilities, including local knowledge and cultural sensitivity, to achieve competitive advantage.
- The third chapter focuses on the institution-based view, examining the formal and informal rules that govern business operations in emerging economies. The chapter discusses the role of institutions in reducing uncertainty and creating a stable business environment.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this paper include Base of the Pyramid (BOP), emerging markets, resource-based view, institution-based view, formal and informal rules, competitive advantage, business strategy, cultural sensitivity, ethical considerations, and sustainable development.
- Quote paper
- Svenja Martina Gnosa (Author), 2011, Global Business Strategy , Munich, GRIN Verlag, https://www.grin.com/document/175267
