Predictably Human: An Introduction to Behavioral Economics explores how cognitive constraints and social dynamics shape real-world decision-making beyond the standard rational model (homo economicus). The text covers foundational theories—including dual-process cognition, prospect theory, heuristics, and mental accounting—and traces their applications across marketing, choice architecture, public policy, and personal finance. It also examines neuroeconomic mechanisms, cross-cultural validity, the replication crisis, and practical decision-making strategies.
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- Anonymous (Author), 2026, Predictably Human, Munich, GRIN Verlag, https://www.grin.com/document/1759303
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