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Influences and Attitudes within Consumer Behaviour Process

Name: Influences and Attitudes within Consumer Behaviour Process
Price: 18.95 EUR
Availability: InStock
Author: Olga Sokolowski
ISBN: 978-3-640-97978-3

Essay, 2011

15 Seiten, Note: 1,0

Olga Sokolowski (Autor:in)

Leseprobe

1 Introduction

2 Consumer Behaviour Process
2.1 Marketing Mix
2.2 Individual Factors and Environmental Factors
2.2.1 Environmental Factors
2.2.2 Individual Factors

3 Application of Consumer Behaviour Process

4 Conclusion

References

Ende der Leseprobe aus 15 Seiten

Details

Titel: Influences and Attitudes within Consumer Behaviour Process
Hochschule: Uniwersitet Gdański
Veranstaltung: Consumer Behaviour
Note: 1,0
Autor: Olga Sokolowski (Autor:in)
Jahr: 2011
Seiten: 15
Katalognummer: V176466
ISBN (eBook): 9783640979080
ISBN (Buch): 9783640979783
Dateigröße: 684 KB
Sprache: Englisch
Schlagworte: Marketing Mix;, Marketing Management;, Individual purchasing factors;, Environmental influences;, Tripartite Theory of Attitudes;, Consumer Behaviour, Influences of consuming decision

Arbeit zitieren: Olga Sokolowski (Autor:in), 2011, Influences and Attitudes within Consumer Behaviour Process, München, GRIN Verlag, https://www.grin.com/document/176466

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