Pod NiTES© is an all new and innovative multi-format show proposed by Fremantle Media. The show is a reality based music programme and sees sixteen contestants (in groups of four) living and competing together for a total of six weeks. The show deals with four different music genres (Pop, Rock, Jazz and R&B) each represented by a different celebrity mentor. The task the four teams face each week is to create a brand new song within a different genre every time.
Presented by Sharon Osbourne and Will Young the show contains weekly podcasts, live performances by contestant teams and mentors opinions on the performances. Footage as to how the songs were created and what friction occurred within the house will be shown as well. In the end the public will decide which team wins by downloading their favourite song via iTunes. The team whose songs have been downloaded the most often will win.
Pod NiTES© targets the already existent audience of reality TV and responds to their lifestyle by offering live podcasts as well as other interactive services. By teaming up with Apple UK Pod NiTES© promises to be a high profile music show enabling ITV to not only attract various other advertisers but to also offer the viewers an insight into the different music genres and hence widening their cultural horizon.
Being broadcast every Saturday night for six weeks following the end of The X Factor, Pod NiTES© will replace the likes of Soapstar Superstar and cost the channel an approximated £ 6m.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Tagline
- Format and Programme Outline
- Biographies of Presenters
- Audience and Demographics
- Programme Slot and Schedule
- Approximate Budget
- Appeal of Programme
- Summary
- References
- Bibliography
- Appendices
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This proposal outlines a new multi-format music program for ITV1, "Pod NiTES," aiming to create an engaging and interactive television experience. The show combines elements of reality television, live performance, and interactive services, with the overarching goal of attracting a large audience, engaging viewers with various musical genres, and ultimately promoting music downloads via iTunes.
- Combining Reality Television, Live Performance, and Interactive Services
- Promoting Music Downloading via iTunes
- Engaging Viewers with Different Music Genres
- Attracting a Large Audience
- Building a Comprehensive Online Presence
Zusammenfassung der Kapitel (Chapter Summaries)
The "Executive Summary" provides a brief overview of "Pod NiTES," highlighting the show's concept, format, and key features. The "Introduction" elaborates on the purpose of the proposal and the sources of information utilized. The "Tagline" showcases the show's slogan, emphasizing the authenticity and entertainment value of "Pod NiTES." The "Format and Programme Outline" provides a detailed description of the show's structure, contestant dynamics, mentor roles, and the weekly format, including live performances, mentor feedback, and interactive downloads via iTunes. The "Biographies of Presenters" (not included in this preview due to potential spoilers) focuses on the background and qualifications of the show's presenters. "Audience and Demographics" (not included in this preview due to potential spoilers) analyzes the target audience and their preferences. The "Programme Slot and Schedule" (not included in this preview due to potential spoilers) explores the proposed broadcast time and duration of the show. The "Approximate Budget" (not included in this preview due to potential spoilers) outlines the estimated cost of production. The "Appeal of Programme" (not included in this preview due to potential spoilers) delves into the show's potential for attracting viewers and achieving success. The "Summary" (not included in this preview due to potential spoilers) provides a concluding summary of the proposal.
Schlüsselwörter (Keywords)
Key terms and concepts within this proposal include reality television, live performance, interactive services, music genres, iTunes downloads, celebrity mentors, and contestant competition. The proposal explores the potential of "Pod NiTES" to attract viewers and engage them with music, while simultaneously driving music consumption through iTunes downloads. The show emphasizes interactive elements, including live streaming, online gaming, and social media integration.
- Quote paper
- Verena Stickler (Author), 2008, Music and Advertising in Television I, Munich, GRIN Verlag, https://www.grin.com/document/177834
