Britney Spears is an American pop music singer, songwriter, dancer, actress and author. She has sold over 83 million records worldwide and is the only female in music history to have had her first four albums debut at No. 1. Britney’s extremely successful career took off in the late 90’s and was targeted at a teenage audience, with emphasis put on her projected image. Her at times controversial music videos and live performances have contributed to her success immensely as have product endorsements and merchandising.
Britney, who was discovered by Larry Rudolph in 1995, was created and supported by a strong management team. Ever since splitting from long time manager Rudolph in 2004, Britney’s management has changed constantly with even her being her own manager at one point. Combined with her current personal struggles this is having a rather negative impact on her career, with her image suffering greatly under these circumstances. Although sales for her newest album “Blackout” have been doing well, critics tend to credit the producers rather than Britney herself. Other critics question as to whether the album, which is predominantly perceived as good, is enough to maintain her successful career.
Taking all these current factors into consideration, it is advisable to contract a strong and stable management team for Britney who will step in to save her flagging career and simultaneously help her regain her high public profile.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Britney's Career Facts
- The Making of Britney Spears
- Marketing and Promotion
- Music Videos
- Live Performances
- Britney - The Brand
- Products and Endorsements
- Sponsorship
- Britney's Management
- Record Label
- Creative Control
- Britney's Managers
- Legal Disputes
- Analysis
- Summary
- References
- Bibliography
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report is a business analysis of Britney Spears' career, focusing on the various business factors that have shaped her success and the current impact of the lack of a stable management team on her career trajectory.
- The evolution of Britney Spears' image and branding strategy.
- The role of marketing and promotion in Britney's rise to stardom.
- The influence of music videos and live performances on Britney's career.
- The importance of a strong management team in navigating the music industry.
- The impact of personal struggles on Britney's public image and career.
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: Provides a brief overview of Britney Spears' career, highlighting her accomplishments, current challenges, and recommendations for her future management.
- Introduction: Introduces the report's purpose and scope, outlining the business analysis of Britney Spears' career and the impact of her current lack of a stable management team.
- Britney's Career Facts: Presents a timeline of Britney Spears' career, highlighting key milestones and achievements, including album sales, chart positions, and recognition.
- The Making of Britney Spears: Explores the marketing and promotion strategies employed to launch Britney's career, including her image, branding, and controversies. The chapter also delves into the evolution of her musical style and the role of music videos and live performances in her success.
- Britney - The Brand: Examines the business aspects of Britney's brand, including product endorsements, sponsorship deals, and merchandise.
- Britney's Management: Analyzes the different management teams Britney has worked with throughout her career, highlighting their impact on her creative control, record label relationships, and legal disputes.
Schlüsselwörter (Keywords)
The report focuses on key concepts such as pop music, image and brand management, marketing, promotion, music videos, live performances, management teams, and the influence of personal struggles on a celebrity's career.
- Quote paper
- Bachelor of Arts Verena Stickler (Author), 2008, Music Industry Management, Munich, GRIN Verlag, https://www.grin.com/document/177837
