The annual Life Ball is Europe’s largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...
Inhaltsverzeichnis (Table of Contents)
- Life Ball
- Historical background
- Economic environment
- Cost-benefit analysis
- Social impact
- Marketing and communication
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document examines the Life Ball, a large-scale charity event held annually in Vienna, Austria, dedicated to raising funds and awareness for the fight against HIV/AIDS. It delves into the event's historical context, its economic impact, and its social significance. The document also analyzes the event's cost-benefit analysis, marketing strategies, and communication efforts.
- Economic impact of large-scale charity events
- Social impact of raising awareness for HIV/AIDS
- Cost-benefit analysis of charitable events
- Marketing and communication strategies for social causes
- The legacy and impact of the Life Ball on HIV/AIDS awareness and fundraising
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter provides an overview of the Life Ball, highlighting its history, purpose, and organization. It discusses the event's origins as a one-off charity party and its evolution into a major fundraising platform. The chapter also provides details on the event's economic impact, including its contribution to the local economy and its revenue generation from ticket sales and sponsorships.
The second chapter delves into the economic environment surrounding the Life Ball, emphasizing its significant contributions to tourism and employment in Vienna. The chapter analyzes the financial benefits derived from the event, including increased tourist spending, extended stay durations, and enhanced tax revenue. It also examines the event's impact on local businesses and the wider community.
The third chapter focuses on a cost-benefit analysis of the Life Ball, assessing both its tangible and intangible benefits and costs. The chapter evaluates the event's contributions to employment, tourism, and media coverage, as well as its potential drawbacks, such as crowding, noise pollution, and inconvenience to residents.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this document include HIV/AIDS, charity events, fundraising, economic impact, cost-benefit analysis, social impact, marketing, communication, Life Ball, Vienna, Austria, and tourism.
- Quote paper
- BA Verena Stickler (Author), 2009, Contemporary Issues in Event Management, Munich, GRIN Verlag, https://www.grin.com/document/178710
