Avis Europe Plc is a leading car rental company in Europe, Africa, the Middle East and Asia. The company offers its services through two globally recognised brands, namely Avis and Budget in more than 3,800 locations. The company serves over seven million customers across the network with an average fleet of 100,000 vehicles. It is headquartered in Bracknell, Berkshire and employs approximately 5,967 people (Data monitor, 2009). Due to the commercial ties with Avis Budget Group, as well as with the Wizard rental and reservation system, long term agreements allows Avis to utilize both names, brands and operating systems through master licensing agreements until 2036. The Budget named business is present in 3 continents and serves their customers through 1,000 rental locations in 65 countries. The Avis brand operates within a network of 2,800 locations in 109 countries through wholly-owned subsidiaries in 13 countries and franchisees in 96 countries (Avis Europe Plc, 2009, p. 10). Avis Europe plc serves individual, corporate and insurance/ replacement customers.
The five mayor markets France, Italy, Germany and the United Kingdom generate approximately 86% of the company’s revenue (Avis Europe Plc, 2010 [Online]).
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Company profile Avis Europe plc
- Stakeholders and its importance
- Legal Form
- Limited Liability
- Lifting the veil of incorporation
- Corporate governance
- Analysis of the financial strengths and weaknesses and proposing strategy
- Horizontal analysis
- Calculation and interpretation of four key ratios
- Profitability - Roce
- Efficiency - Asset turnover
- Liquidity - Current ratio
- Structure - gearing
- Cash flow
- Avis financial strengths and weaknesses
- Comparison to Sixt Ag
- Swot Analysis
- New financial strategy
- Current strategic focus
- Avis new strategy
- Ansoff Matrix approach
- The Balance scorecard as a strategic management system
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze and evaluate the current and prospective financial positions of Avis Europe Plc. It utilizes methods such as horizontal analysis and key ratios to assess the company's performance and identify its strengths and weaknesses.- Financial performance of Avis Europe Plc in the context of the difficult economic environment of 2009.
- Identification and analysis of key financial ratios to understand the company's profitability, efficiency, liquidity, and financial structure.
- Assessment of Avis's strategic focus and proposed new financial strategy.
- Evaluation of Avis's competitive position in the European car rental market, including comparisons to competitors like Sixt Ag.
- Analysis of the impact of cost reduction strategies and cash management on Avis's financial performance.
Zusammenfassung der Kapitel (Chapter Summaries)
- **Introduction:** Introduces Avis Europe plc, outlining its company profile, key stakeholders, and legal form. It discusses concepts such as limited liability, the lifting of the veil of incorporation, and corporate governance.
- **Analysis of the financial strengths and weaknesses and proposing strategy:** Analyzes Avis's financial performance through horizontal analysis and key ratios like profitability, efficiency, liquidity, and gearing. The chapter also examines Avis's cash flow and compares its financial performance to competitor Sixt Ag, culminating in a SWOT analysis.
- **New financial strategy:** Explores Avis's current strategic focus and outlines the proposed new strategy, including an examination of the Ansoff Matrix approach and the Balance scorecard as a strategic management system.
Schlüsselwörter (Keywords)
The key terms and concepts in this report include: financial analysis, horizontal analysis, key ratios, profitability, efficiency, liquidity, gearing, cash flow, SWOT analysis, Avis Europe Plc, Sixt Ag, strategic focus, Ansoff Matrix, and the Balance scorecard. These terms represent the core focuses and themes explored in this report, providing insights into the company's financial performance, competitive landscape, and strategic planning.- Quote paper
- Sarah Bertram (Author), 2010, Business Deconstruced Assignment 2010, Munich, GRIN Verlag, https://www.grin.com/document/179066
