Leseprobe
Table of Contents
List of figures
1 Introduction
1.1 Problem Statement
1.2 Objective
1.3 Procedural Method
2 The Internal Power of Social Networks
2.1 What is a Social Network?
2.2 The History of Social Network Analysis
2.3 Social Networks in Companies
2.4 Creating Energy in Organizations
2.5 Problems with Social Networks in Business Environments
3 The External Use of Social Networks
3.1 The Development of Social Network Marketing
3.2 Establishing Social Capital and Making Use of It – Social Sales
3.3 Different Types of Social Network Marketing
3.3.1 Blogging
3.3.2 Twitter and Microblogging
3.3.3 Social Networks
3.4 Measurement
4 Summary
List of References
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- Markus Hoffmann (Autor:in), 2011, Social Networks & Social Network Analysis in Companies, München, GRIN Verlag, https://www.grin.com/document/179564
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