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Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café

Name: Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café
Price: 19.95 EUR
Availability: InStock
Author: BA Global Marketing Matteo Fabbi
ISBN: 978-3-656-05596-9

The process of developing a new brand

Seminararbeit, 2010

30 Seiten, Note: 70%

BA Global Marketing Matteo Fabbi (Autor:in)

Leseprobe

1. INTRODUCTION
1.1. WHAT IS OFFERING
1.2. THE CHALLENGE
1.3. THE SOLUTION

2. DEVELOPING THE BRAND
2.1. FROM MASS MEDIA TO EXPERIENTIAL MARKETING
2.2. THE BRAND IDENTITY
2.3. THE BRAND MEANING AND THE RESPONSE
2.4. THE BRAND RELATIONSHIP
2.5. THE BRAND MANTRA
2.6. THE BRAND PERSONALITY

3. POSITIONING THE BRAND

4. THE TARGET AUDIENCE

5. THE MARKET PLACE
5.1. THE LEISURE INDUSTRY
5.2. THE PERFORMING ARTS MARKET PLACE.
5.3. THE RESTAURAN T MARKET PLACE

6. THE NEW BRAND AND THE PORTFOLIO

7. HOW IS THE ORGANIZATION GOING TO MAKE THE BRAND REAL?

8. CONCLUSION

9. REFERENCES

10. APPENDIX

Ende der Leseprobe aus 30 Seiten

Details

Titel: Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café
Untertitel: The process of developing a new brand
Hochschule: University of Westminster (Westminster Business School )
Veranstaltung: Branding Management
Note: 70%
Autor: BA Global Marketing Matteo Fabbi (Autor:in)
Jahr: 2010
Seiten: 30
Katalognummer: V180650
ISBN (eBook): 9783656055891
ISBN (Buch): 9783656055969
Dateigröße: 2644 KB
Sprache: Englisch
Schlagworte: Branding, Cruise market, Royal Caribbean International, Royal Caribbean, Branding process, Marketing the cruise industry, Brand development, Creative ideas, Brand Plan

Arbeit zitieren: BA Global Marketing Matteo Fabbi (Autor:in), 2010, Royal Caribbean Cruise Line (RCCL) - Brand plan for a new concept: The Aqua Theatre Café, München, GRIN Verlag, https://www.grin.com/document/180650

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