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Adidas Marketing Strategy - An Overview

Name: Adidas Marketing Strategy - An Overview
Price: 17.95 EUR
Availability: InStock
Author: Arkadi Borowski
ISBN: 978-3-656-03787-3

Term Paper, 2011

14 Pages, Grade: 2.0

Arkadi Borowski (Author)

Excerpt

Table of Content

2. Executive Summary

3. Introduction
3.1. SWOT-analysis
3.2. PESTLE-analysis
3.3. Unique selling proposition

4. Recommendation
4.1. Segmentation, Targeting & Positioning
4.2. Marketing objectives & goals (SMART)
4.3. Marketing strategies and goals (4 Ps)

5. Conclusion

6. References
6.1. Internet
6.2. Literature

Excerpt out of 14 pages

Details

Title: Adidas Marketing Strategy - An Overview
College: International Business School Lippstadt
Grade: 2.0
Author: Arkadi Borowski (Author)
Year: 2011
Pages: 14
Catalog Number: V180809
ISBN (eBook): 9783656037545
ISBN (Book): 9783656037873
File size: 513 KB
Language: English
Keywords: MKT 306;, SWOT-analysis;, PESTLE-analysis;, Unique selling proposition, Segmentation, Targeting & Positioning;, Marketing objectives & goals (SMART);, Marketing strategies and goals (4 Ps);