Euro Single Currency: Opportunities and Challenges for International Marketing


Essay, 2011

11 Pages, Grade: A

Masters of Arts (Marketing) Jules Miller (Author)


Abstract or Introduction

The euro was established in the wake of economic integration whereby a single currency would help to reduce fluctuation risks and to eliminate exchange costs while strengthening the single market for a more European Union stable economy and more geopolitical power. That landmark change has offered more opportunities for global marketing due to increased economic stability and growth, more integrated financial markets whereby foreign direct investment and cross-border marketing have been promoted. But, price transparency brought about due to the single currency has presented challenges to global marketing including grey marketing and transfer pricing issues in addition to national regulatory obstacles that have been making difficult penetration in the Euro zone service sector.

Details

Title
Euro Single Currency: Opportunities and Challenges for International Marketing
College
University of South Central Los Angeles
Course
International Marketing
Grade
A
Author
Year
2011
Pages
11
Catalog Number
V180906
ISBN (eBook)
9783656045748
ISBN (Book)
9783656048930
File size
3786 KB
Language
English
Notes
The essay was highly rated as A by the tutor. As a Ph. D student at Atlantic International University, I refined the text to make it more appealing.
Keywords
euro, single, currency, opportunities, challenges, international, marketing
Quote paper
Masters of Arts (Marketing) Jules Miller (Author), 2011, Euro Single Currency: Opportunities and Challenges for International Marketing, Munich, GRIN Verlag, https://www.grin.com/document/180906

Comments

  • No comments yet.
Read the ebook
Title: Euro Single Currency: Opportunities and Challenges for International Marketing



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free