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Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing

Name: Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing
Price: 27.95 EUR
Availability: InStock
Author: Caroline Bussenius
ISBN: 978-3-656-05027-8

Bachelorarbeit, 2011

56 Seiten, Note: 1,3

Caroline Bussenius (Autor:in)

Leseprobe

Index

1. Introduction

2. Company Information
2.1. Ruma© GmbH
2.2. The Ruma© Marker-System
2.3. Ruma©’s Marketing and Licensing Strategy

3. Analysis of the Macro Environment
3.1. Political Environment
3.2. Economic Environment
3.3. Demographic Environment
3.4. Socio-Cultural Environment
3.5. Legal Environment

4. Market Analysis
4.1. Drug Testing Methods
4.2. Competing Firms
4.3. Ruma©’s Relevant Market
4.3.1. Segmentation Factors
4.3.2. Segments

5. Conclusion
5.1. Macro Environment
5.2. Market Analysis
5.3. Recommendations
5.3.1. Licensing Strategy
5.3.2. Marketing Strategy
5.4. Expectations and Chances

6. Bibliography

7. Annex

Ende der Leseprobe aus 56 Seiten

Details

Hochschule: Technische Hochschule Köln, ehem. Fachhochschule Köln (Fakultät für Wirtschaftswissenschaften)
Note: 1,3
Autor: Caroline Bussenius (Autor:in)
Jahr: 2011
Seiten: 56
Katalognummer: V181657
ISBN (eBook): 9783656050018
ISBN (Buch): 9783656050278
Dateigröße: 877 KB
Sprache: Englisch
Schlagworte: Marketing, Marktanalyse, Marktpotential, Market potential

Arbeit zitieren: Caroline Bussenius (Autor:in), 2011, Market potential of the Ruma© Marker-System in the Canadian market for illicit drug testing, München, GRIN Verlag, https://www.grin.com/document/181657

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