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The Strategic Importance of Corporate Social Responsibility

Competitive Advantage or Contemporary Trend?


Bachelor Thesis, 2010

49 Pages, Grade: 1,3


Excerpt


Table of Contents

List of Figures

List of Abbreviations

1. Introduction: From the Honorable Merchant to the Responsibilities of Multinational Companies

2. Business Ethics: The Creative Tension between Entrepreneurial Freedom and Moral Constraint
2.1 The Company as a “Corporative Actor”
2.2 Moral and Profit: Two Antithetical Concepts?
2.3 Globalization: Economic Chances and Ethical Challenges
2.3.1 The Importance of Human Rights for CSR
2.3.2 Benchmarking CSR: The UN Global Compact

3. Strategic Corporate Social Responsibility
3.1 Hurdles to Effective CSR
3.2 Strategic Planning and Strategy Realization
3.2.1 The Responsibilities of a Company
3.2.2 The Intersections of Business and Society
3.2.3 Responsive CSR contra Proactive CSR
3.2.4 Strategic Corporate Philanthropy
3.3 Supply Chain Sustainability and Context Improvement: The CSR Strategy of Nestlé in India

4. Conclusion

Bibliography

Appendix

Excerpt out of 49 pages

Details

Title
The Strategic Importance of Corporate Social Responsibility
Subtitle
Competitive Advantage or Contemporary Trend?
College
Otto-von-Guericke-University Magdeburg  (Lehrstuhl für Internationales Manegement / Institut für Philosophie)
Grade
1,3
Author
Year
2010
Pages
49
Catalog Number
V181835
ISBN (eBook)
9783656052265
ISBN (Book)
9783656052524
File size
988 KB
Language
English
Keywords
Strategic CSR, Business Ethics, Unternehmensverantwortung, ESG, License to operate, Suchanek, Homann, Porter, Kramer, Korporativer Akteur, sujet moral, agent moral, Moral, Profit, Friedman, Human Rights, Global Compact, Greenwashing, Nestlé, Shell, BP, Nike, Enron, Corporate Welfare, Corporate Philantrophy, Pyramid of Corporate Social Responsibility, Corporate Performance, Toyota Prius, Competitive Context, Responsive CSR, Proactive CSR, Cause-related Marketing, Supply Chain Sustainability, Utilitarism
Quote paper
Timo Wilhelm Rang (Author), 2010, The Strategic Importance of Corporate Social Responsibility, Munich, GRIN Verlag, https://www.grin.com/document/181835

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