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The significant revival of the MINI's brand

Name: The significant revival of the MINI's brand
Price: 18.95 EUR
Availability: InStock
Author: Corinna Jung
ISBN: 978-3-656-07979-8

An analysis of the brand's performance, perception and strategy

Research Paper (undergraduate), 2011

19 Pages, Grade: 76 % (1,0)

Corinna Jung (Author)

Excerpt

List of contents

1. Introduction

2. Description of the brand Mini and its attributes

3. Analysis of the brand performance

4. Explanation of Brand Performance and Customer perception

5. Analysis of future performance

6. Conclusion

7. Bibliography

8. Appendix 1 - Customer based Brand Equity

9. Appendix 2 - Positioning of Mini and its competitors

10. Appendix 3 - 2010 Apeal Nameplate Ranking

11. Appendix 4 - Customer Service Index Ranking

Excerpt out of 19 pages

Details

Title: The significant revival of the MINI's brand
Subtitle: An analysis of the brand's performance, perception and strategy
College: University of Exeter (Business School)
Grade: 76 % (1,0)
Author: Corinna Jung (Author)
Year: 2011
Pages: 19
Catalog Number: V183151
ISBN (eBook): 9783656079552
ISBN (Book): 9783656079798
File size: 1634 KB
Language: English
Keywords: MINI, Brand Performance, Brand Perception, Brand Strategy, Positioning, BMW, Automobile, Brand Personality