Leseprobe
Table of Content
1. Introduction
2. Corporate Social Responsibility as an umbrella Term
2.1 Corporate Social Responsibility
2.2 Corporation
2.3 Theoretical perspectives on CSR
2.3.1 Shareholder Theory
2.3.2 Stakeholder Theory
2.3.3 Carroll’s four-part Model of CSR
3. Business benefits of Corporate Social Responsibility
4. Ben & Jerry’s Homemade Inc.
4.1 Formation of Ben & Jerry’s
4.2 Product Mission
4.3 Economic Mission
4.4 Social Mission
5. Critics about Ben & Jerry’s
6. Conclusion
Reference List
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- Arbeit zitieren
- Sebastian Kress (Autor:in), 2011, Evaluate the social responsibility of Ben & Jerry's in a global economy, München, GRIN Verlag, https://www.grin.com/document/183313
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