Social networks have their origin in a man called Randy Conrads. In 1995, he created a
website called Classmates.com, the world's largest online community (RedWeek, 2011). His
main aim was to facilitate people to regain or maintain contact with classmates from school,
college or university. This network became very popular and the creator received many prizes
like the eBusiness Reports 2001 Entrepreneur of the Year (Andriyenko, 2011).
Classmates.com is one of the top 15 most highly trafficked websites on the Internet, with 38
million members and 2 million visitors each day (RedWeek, 2011). Nowadays, Randy
Conrads is co-founder (president and Chief Executive Officer) of RedWeek.com, an online
marketplace connecting travellers to the timeshare community (ibid).
In 1997 had appeared sixdegrees.com which allows users to create friends list, profiles and
send messages. In 2003, MySpace and Xing were created. But in 2004, the real phenomenon
was Facebook (Andriyenko, 2011).
This essay will focus on how social networks can be used for tourism marketing from my
point of view, analysing in particular case, Facebook and Twitter. (1718 words)
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Types of Social Networks
- Analogue or Off-Line Social Networks
- Digital or On-Line Social Networks
- According to the target audience and topic
- Horizontal Social Networks
- Vertical Social Networks
- According to the main subject of the relationship
- According to geographical location
- According to the target audience and topic
- Personal experience
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay explores the use of social networking, particularly Facebook and Twitter, for tourism marketing. It examines how these platforms can be utilized to connect with potential customers and promote tourism businesses. The essay draws on the author's personal experience to provide practical insights.
- The evolution of social networks and their impact on tourism marketing.
- The different types of social networks and their specific applications.
- The use of Facebook and Twitter for tourism marketing.
- The potential benefits and challenges of using social media for tourism promotion.
- Practical examples and case studies of successful social media campaigns in tourism.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter traces the history of social networking from its origins to the emergence of Facebook and Twitter. It highlights the potential of social networks for connecting people and their potential application in tourism marketing.
- Types of Social Networks: This chapter provides a detailed classification of social networks based on various criteria, including target audience, topic, relationship subject, and geographical location. It distinguishes between analogue and digital social networks and explores different categories within digital networks.
- Facebook: This chapter focuses on Facebook as a powerful tool for tourism marketing. It examines its features, benefits, and usage patterns. It also discusses the role of Facebook in connecting businesses with potential customers.
- Twitter: This chapter explores the potential of Twitter for promoting tourism businesses. It discusses its unique features and how it can be used to engage with customers and share relevant information about tourism destinations.
Schlüsselwörter (Keywords)
This essay focuses on social networks, particularly Facebook and Twitter, and their application in tourism marketing. Key themes include the evolution of social media, different types of social networks, the use of social media for promoting tourism businesses, and the benefits and challenges of using social media for tourism promotion.
- Arbeit zitieren
- Dilara Torun (Autor:in), 2011, How social networking (Facebook and Twitter) can be used for tourism marketing, München, GRIN Verlag, https://www.grin.com/document/183443
