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Critically review the 15 C´s in the context of the marketing of an international tourist destination: Lanzarote


Essay, 2011

12 Pages, Grade: Merit


Excerpt


Table of Contents

1. Introduction

2. Lanzarote

3. The 5 Cs of Lanzarote
3.1. Crisis
3.2. Customers, Co-Creation and Visitor Experience
3.3. Communication
3.4. Competition
3.5. Commodification

4. Conclusion

5. References

Excerpt out of 12 pages

Details

Title
Critically review the 15 C´s in the context of the marketing of an international tourist destination: Lanzarote
College
Bournemouth University
Grade
Merit
Author
Year
2011
Pages
12
Catalog Number
V183444
ISBN (eBook)
9783656076797
ISBN (Book)
9783656076636
File size
430 KB
Language
English
Keywords
critically, lanzarote
Quote paper
Dilara Torun (Author), 2011, Critically review the 15 C´s in the context of the marketing of an international tourist destination: Lanzarote, Munich, GRIN Verlag, https://www.grin.com/document/183444

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