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To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?


Seminar Paper, 1998

10 Pages, Grade: 1


Abstract or Introduction

A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

Details

Title
To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?
College
University of Nottingham
Grade
1
Author
Year
1998
Pages
10
Catalog Number
V185875
ISBN (eBook)
9783656990444
ISBN (Book)
9783656991564
File size
665 KB
Language
English
Quote paper
Dr. Klaus Schöfer (Author), 1998, To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?, Munich, GRIN Verlag, https://www.grin.com/document/185875

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