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A critical investigation of the merits and drawbacks of in-depth interviews

Title: A critical investigation of the merits and drawbacks of in-depth interviews

Seminar Paper , 2007 , 11 Pages , Grade: 1

Autor:in: MSc, MA Manuel Kaar (Author)

Business economics - Offline Marketing and Online Marketing
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Summary Excerpt Details

When commencing to plan a study, researchers face the oftentimes challenging
task to decide on the adequate research method for their investigation problem
at hand. Since the appropriateness of a study, as well as its ability to be
accepted as scientific research, depend very much on the correct choice of the
applied research method(s), the decision process for the latter constitutes a
crucial phase of the overall research operation.
As many researchers encounter ambiguities when it comes to selecting the
suitable research technique, this paper provides a critical reflection on several
arguments for and against the employment of in-depth interviews, one of the
most common tools used in qualitative research.
The aim of this paper is, therefore, to consider the strengths and weaknesses of
in-depth interviews from various angles, in order to advance the perspicuity of
the question in which situations it is apt to use interviews as a research tool and
when to better search for alternative methods.
To arrive at this objective, four main issues have been explored through a
review of already existing literature. First, the merits of individual in-depth
interviews are examined. Then the paper addresses the question of what
possible drawbacks one may come across when selecting in-depth interviewing
as a research method. Furthermore, a short comment on the application of indepth
interviews in qualitative tourism research is given. Finally, in the
conclusions/recommendations section it is explained for which types of
investigations the in-depth interview is the appropriate research technique.
As indicated above, the main focus of this paper is not on providing a guide for
the general set-up and implication process of an in-depth interview. The main
spotlight is rather on the enhancement of the detailed knowledge of researchers
on in-depth interviews, with the ultimate goal to make a contribution to increase
the number of cases where research methods have been appropriately chosen.
Hence, a certain level of previous knowledge about in-depth interviewing is
expected from the reader in order to be able to follow the content of this paper.

Excerpt


TABLE OF CONTENTS

1 Introduction

2 The benefits of individual in-depth interviews
2.1 General aspects
2.2 The depth of data and the focus on perceptions
2.3 Individuality of in-depth interviews
2.4 Involvement of the researcher

3 Possible drawbacks of in-depth interviewing
3.1 Costs and time
3.2 Interviewer bias and interpretation
3.3 Simplification of complexity through themes
3.4 Limitation of cases and lack of interaction with peers

4 Excursion: The application of in-depth interviews in tourism research

5 Conclusions / Recommendations: When to use or avoid in-depth

interviews

Reference List

Bibliography

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Details

Title
A critical investigation of the merits and drawbacks of in-depth interviews
College
University of applied sciences
Grade
1
Author
MSc, MA Manuel Kaar (Author)
Publication Year
2007
Pages
11
Catalog Number
V186661
ISBN (eBook)
9783869435589
ISBN (Book)
9783656993278
Language
English
Product Safety
GRIN Publishing GmbH
Quote paper
MSc, MA Manuel Kaar (Author), 2007, A critical investigation of the merits and drawbacks of in-depth interviews, Munich, GRIN Verlag, https://www.grin.com/document/186661
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