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The Customer Satisfaction for the Medical Healthcare Facilities: A Case Study of Quality healthcare facilities in Rajasthan

Title: The Customer Satisfaction for the Medical Healthcare Facilities: A Case Study of Quality healthcare facilities in Rajasthan

Research Paper (undergraduate) , 2012 , 17 Pages

Autor:in: Dr. Meeta Nihalani (Author)

Business economics - Offline Marketing and Online Marketing
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Summary Excerpt Details

Life is a precious gift of God. It has to be handled with care and faith. The medical and healthcare facilities are essential for any society to give the quality of life to people. The citizens of any country and state can be happy it the healthcare facilities are well developed and advanced. The proper facilities of medicines and hospitals, trained nurses and doctor impact the service fabric of the healthcare facilities of the state. The medical and healthcare facilities need the investment and the promotion from the government to manage the huge population who is poor and cannot afford these facilities. The basic aim of the paper is to build the strategic framework for enhancing the quality of healthcare facilities in the state to enhance the patient and customer satisfaction.

Excerpt


Table of Contents

  • Abstract
  • 1. Introduction
  • Literature Review
  • Objective of the Study
  • Hypothesis
  • Research Methodology

Objectives and Key Themes

The main objective of this paper is to investigate the factors influencing healthcare facilities and their impact on customer satisfaction in Rajasthan. It aims to develop a strategic framework for improving healthcare standards and enhancing patient satisfaction.

  • Factors impacting the quality of healthcare services.
  • The relationship between healthcare facilities and customer perceptions.
  • Development of a strategy to improve healthcare standards.
  • The influence of demographics (gender, age, education) on customer satisfaction with healthcare.
  • Analysis of customer satisfaction using quantitative methods.

Chapter Summaries

1. Introduction: This chapter introduces the importance of quality healthcare facilities for societal well-being and highlights the need for improved services in Rajasthan. It discusses the factors influencing the quality of healthcare, including trained professionals, advanced hospital infrastructure, and various types of healthcare services.

Literature Review: This section presents existing research on customer satisfaction in service industries, particularly focusing on the perspectives of various authors regarding the definition and measurement of customer satisfaction, and its impact on business performance.

Objective of the Study and Hypothesis: This chapter outlines the study's objectives, which include identifying factors influencing healthcare and determining the impact of facilities on customer perceptions. It presents the null and alternative hypotheses examining the relationship between healthcare facilities and customer satisfaction across different demographic groups (gender, age, education).

Research Methodology: This chapter details the research design and methodology used in the study. This includes the sampling area (Rajasthan), population, sample size, sampling design (convenience-based random sampling), data collection methods (primary and secondary data), and the research instrument (a summated rating scale).

Keywords

Medical healthcare facilities, customer satisfaction, quality services, Rajasthan, healthcare management, patient perception, strategic framework, quantitative research, SPSS.

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Details

Title
The Customer Satisfaction for the Medical Healthcare Facilities: A Case Study of Quality healthcare facilities in Rajasthan
College
Jai Narain Vyas University Jodhpur
Author
Dr. Meeta Nihalani (Author)
Publication Year
2012
Pages
17
Catalog Number
V187284
ISBN (eBook)
9783656107392
ISBN (Book)
9783656107552
Language
English
Tags
customer satisfaction medical healthcare facilities case study quality rajasthan
Product Safety
GRIN Publishing GmbH
Quote paper
Dr. Meeta Nihalani (Author), 2012, The Customer Satisfaction for the Medical Healthcare Facilities: A Case Study of Quality healthcare facilities in Rajasthan, Munich, GRIN Verlag, https://www.grin.com/document/187284
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