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Branding in Politics

Name: Branding in Politics
Price: 16.99 EUR
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Author: Lucie Scholz
ISBN: 978-3-656-11461-1

The Use of Branding Techniques in Barack Obama’s Presidential Campaign

Hausarbeit (Hauptseminar), 2011

25 Seiten, Note: 1,0

Lucie Scholz (Autor:in)

Leseprobe

Figures

1 Introduction
1.1 Barack Obama: From underdog to President
1.2 Target and purpose

2 Brand Management
2.1 Brand definition
2.2 Brand functions

3 Politicians as brands

4 The brand “Obama”
4.1 Tangible elements of the brand “Obama”
4.1.1 Name
4.1.2 Claim
4.1.3 Logo
4.1.4 The packaging
4.2 Intangible elements of the brand “Obama”
4.2.1 The American Dream
4.2.2 Change
4.3 The role of social media in branding

5 Conclusion

References

Ende der Leseprobe aus 25 Seiten

Details

Titel: Branding in Politics
Untertitel: The Use of Branding Techniques in Barack Obama’s Presidential Campaign
Hochschule: Hochschule für Angewandte Wissenschaften Neu-Ulm; früher Fachhochschule Neu-Ulm
Note: 1,0
Autor: Lucie Scholz (Autor:in)
Jahr: 2011
Seiten: 25
Katalognummer: V187821
ISBN (eBook): 9783656114611
ISBN (Buch): 9783656114376
Dateigröße: 2126 KB
Sprache: Englisch
Schlagworte: Obama, Politik, Politics, Branding, Election Campaign, elections, communications