Facebook has become the state-of-the-art communication tool. As a matter of fact, the renowned social network enables users to send emails, chat, share pictures and play games to name but a few (Graham, 2008). This is the reason why business companies are more and more keen to benefit from the famous social group (Annez de Taboada, 2010). This study investigates the relationship between Facebook and the business world. The aim of the investigation is twofold: first it depicts the level of importance of Facebook for companies and to what extent they are eager to use it. Secondly but most importantly, it examines the methods by which this high-tech communication tool is used by certain businesses for their external and internal communication (marketing strategy, technique of recruitment, internal communication, etc.). Questionnaires will be dispatched to a wide range of firms from all types and all sizes to draw up a large panel of statistics. The outcomes will reveal why and how companies use (or do not use) Facebook. The results will also indicate whether those statistics are contingent to the type and size of company (Balaqué, 2010).
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Background Literature
- Data and Methodology
- Theoretical Part
- Practical Part
- External Communication
- Internal Communication
- Preliminary Results
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study explores the relationship between Facebook and the business world. The primary goal is to understand the significance of Facebook for companies and their willingness to utilize it. Additionally, the study examines how companies use Facebook for external and internal communication purposes, focusing on marketing strategies, recruitment techniques, and internal communication. The research aims to gather insights into the motivations behind companies' use (or non-use) of Facebook, as well as whether these patterns are influenced by factors such as company size and type.
- The growing significance of Facebook in the business world
- Methods of using Facebook for external and internal communication within companies
- The influence of company size and type on Facebook utilization
- The ethical implications of Facebook's use in both external and internal communication
- The potential risks associated with Facebook, such as privacy concerns
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction sets the stage for the study by highlighting the prominence of Facebook and its increasing relevance for businesses. It outlines the research questions and objectives, focusing on the importance of Facebook for companies and its use in external and internal communication. The background literature chapter provides a contextual understanding of the use of new communication technologies, particularly Facebook, in the business world. It analyzes existing studies that explore the diverse applications of Facebook, such as its use in marketing strategies, public relations, and internal communication. It also addresses potential ethical concerns, such as privacy issues associated with accessing employees' Facebook profiles.
Schlüsselwörter (Keywords)
This study examines the use of Facebook by businesses, focusing on key concepts such as external communication, internal communication, marketing strategies, recruitment, social networks, new information and communication technologies, and ethical implications. It also explores the potential impact of company size and type on Facebook utilization.
- Quote paper
- Sophie Bertrand (Author), 2011, The use of Facebook by companies, Munich, GRIN Verlag, https://www.grin.com/document/188230
