Homepage > Katalog > BWL - Offline-Marketing und Online-Marketing

Brand Development of Coca-Cola Company (UK)

Name: Brand Development of Coca-Cola Company (UK)
Price: 19.95 EUR
Availability: InStock
Author: Daniela Lopez
ISBN: 978-3-656-12299-9

Exploring new branding opportunities for Coca-Cola Company (UK)

Hausarbeit, 2011

26 Seiten, Note: 72% (First)

Daniela Lopez (Autor:in)

Leseprobe

1.0 Introduction
1.1 Sophisticated Sparkling Juice Drink
1.2 Target Market
1.3 Market Trends

2.0 Justification
2.1 Size of Chosen Market
2.2 Competitive Analysis
2.3 Feasibility
2.4 Activity in Other Countries

3.0 Brand Analysis
3.1 Psychographics of Baby Boomers
3.2 Brand Personality
3.3 Brand Identity
3.4 Brand Architecture
3.5 Brand Positioning

4.0 Logistics
4.1 Pricing
4.2 Placement
4.3 Promotion
4.4 International Dimension

5.0 References

6.0 Appendices
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F

Ende der Leseprobe aus 26 Seiten

Details

Titel: Brand Development of Coca-Cola Company (UK)
Untertitel: Exploring new branding opportunities for Coca-Cola Company (UK)
Hochschule: University of Westminster
Veranstaltung: BA (Hons) Marketing Communications - Brand Management
Note: 72% (First)
Autor: Daniela Lopez (Autor:in)
Jahr: 2011
Seiten: 26
Katalognummer: V188296
ISBN (eBook): 9783656121893
ISBN (Buch): 9783656122999
Dateigröße: 730 KB
Sprache: Englisch
Schlagworte: Coca-Cola, UK, Branding

Arbeit zitieren: Daniela Lopez (Autor:in), 2011, Brand Development of Coca-Cola Company (UK), München, GRIN Verlag, https://www.grin.com/document/188296

Kommentare