The business environment of automobile manufacturers has been increasing in complexity. The common call for sustainable development from a growing share of consumers and political authorities alike has become a crucial business driver for automotive companies and an essential prerequisite for corporate competitiveness. Therefore, it is only consequent that business mission statements on sustainability can be found in nearly every larger manufacturer’s public appearance. However, in order to walk the talk, characteristics of sustainability must be an inherent trait
of an organization. For production to adopt normative management decisions, the production strategies are to be aligned with the superior business mission. Hence, sustainability-oriented measures should be expected to exist in any larger automobile manufacturer’s strategic-tactical production planning.
This is where this paper sets in. In chapter 2, a framework for strategic-tactical production planning is derived from literature and serves as center of reference for the entire work. In this part, the importance of an integrated and sustainabilityoriented
production management is pointed out. Sustainable automobile production links the two major chapters of this work.
In chapter 3, the framework of strategic-tactical production planning is applied on the specific case of automobile production. This approach is made in two ways. On the one hand, available literature which directly addresses automobile production strategies and tools to foster sustainability is evaluated. On the other hand, relevant industrial publications such as sustainability reports are investigated to verify theoretical findings and visualize corporate approaches towards sustainable automobile production.
In conclusion, no definite recommendation for a sustainability-oriented concept of strategic-tactical production planning can be derived from the literature used. However, single and partly combined solutions according to the framework strategies are presented. Nevertheless, it can be concluded that automobile companies have been making huge efforts towards the enhancement of sustainable production and set themselves high goals in order to pursue more ambitious aims in this field. While corporate sustainability reports of automobile manufacturers show similar tendencies, individual centers of attention vary.
Inhaltsverzeichnis (Table of Contents)
- 1 Introduction
- 1.1 Initial situation and problem statement
- 1.2 Objective and methods
- 2 Strategic-tactical planning in sustainable production management
- 2.1 Objectives and tasks of production management
- 2.2 Production management in the context of sustainability-oriented production systems
- 2.3 Strategic-tactical production planning for a sustainability-oriented production
- 2.3.1 Strategy of site location
- 2.3.2 Strategy of technology
- 2.3.3 Strategy of vertical integration
- 2.3.4 Strategy of capacity
- 3 Strategic-tactical planning in sustainable automobile production
- 3.1 Initial situation of automobile manufacturers
- 3.2 Industrial application of integrated production planning strategies
- 3.2.1 Strategy of site location
- 3.2.2 Strategy of technology
- 3.2.3 Strategy of vertical integration
- 3.2.4 Strategy of capacity
- 4 Conclusion
- 4.1 Critical evaluation and future prospects
- 4.2 Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This seminar paper examines the integration of sustainability considerations into the strategic-tactical planning of automobile production. It aims to identify how different production planning strategies, such as technology, vertical integration, capacity, and site location, can contribute to the sustainability of automobile production, particularly focusing on the environmental aspects.
- The importance of sustainable production in the context of economic and environmental challenges.
- The role of strategic-tactical production planning in implementing sustainability goals.
- The analysis of different production planning strategies and their potential for sustainability.
- The application of these strategies to the specific case of automobile production.
- The critical evaluation of existing industrial practices and the identification of future prospects.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 sets the stage by outlining the current industrial situation concerning sustainability challenges in the automobile industry. It highlights the importance of integrating sustainability considerations in production processes, defining sustainability as meeting present needs without compromising future generations. Chapter 2 delves into strategic-tactical planning in sustainable production management, examining the objectives and tasks of production management within the framework of sustainability-oriented production systems. It explores the applicability of different planning strategies, such as site location, technology, vertical integration, and capacity, to achieving sustainability goals. Chapter 3 then focuses on the specific case of automobile production, analyzing the initial situation of automobile manufacturers and the industrial application of integrated production planning strategies in this context. The chapter examines how these strategies can contribute to sustainability in automobile production, with particular emphasis on environmental aspects. It also draws upon sustainability reports from leading automobile manufacturers like Volkswagen, BMW, Daimler, and Toyota.
Schlüsselwörter (Keywords)
The primary focus topics and keywords of this seminar paper are sustainable production, automobile production, strategic-tactical production planning, sustainability-oriented production systems, site location strategy, technology strategy, vertical integration strategy, capacity strategy, and environmental aspects.
- Quote paper
- Markus Kühn (Author), Lars Tebbe (Author), 2012, Sustainability in Automobile Production, Munich, GRIN Verlag, https://www.grin.com/document/188367
