The content of the thesis may be summarized as follows:
a) Conceptualization, development, and validation of a scale to measure holiday attachment.
b) Examination of holiday attachment as an antecedent of tourist loyalty.
c) Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty.
KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
Inhaltsverzeichnis (Table of Contents)
- Abstract (With Keywords)
- Table of Contents
- Statement of Authorship & Declaration by the Supervisor
- Acknowledgements
- List of Figures
- The Proposed Composite Model
- The Main Effect
- The Mediation Effect
- Full and Partial Mediation
- The Moderation Effect
- Mediated Moderation
- Moderated Mediation
- Chapter 1: Introduction
- The Background of the Research
- Research Problems and Hypotheses
- Justification for the Research
- Outline of the Report
- Chapter 2: Theoretical Background for the Study: A Review
- Review of the Disciplines
- Tourist Satisfaction and Loyalty
- Holiday Attachment: A Conceptualization
- Novelty seeking
- Methodological Literature
- Measurements, Scales and Scale Construction
- Mediation and its Testing
- Moderation and its Testing
- Mediated Moderation and Moderated Mediation
- Review of the Disciplines
- Chapter 3: Methodology and Research Procedures
- Justification for the Paradigm and Methodology
- Research Procedures
- Scale Development Procedure
- Procedure for Hypotheses Testing
- Ethics and Ethical Considerations
- Chapter 4: Data Analysis
- Analysis for Scale Construction
- Inter-rater Agreement & Content Validity
- Factor Analysis for Examining Scale Dimensions
- Reliability Analysis for the Scale
- Reliability for Holiday Utility
- Reliability for Holiday Identity
- Reliability for Holiday Contextuality
- Test-retest Reliability
- Convergent Validity
- Discriminant Validity
- Nomological Validity
- Analysis to Test Hypotheses
- Test of the Main Effect
- Test of the Composite Model
- Test of Moderation
- Test of Mediation
- Analysis for Scale Construction
- Chapter 5: Conclusions and Implications
- Implications for Theory
- Implications for Practice
- Limitations of the Study
- Potential for Further Research
- References
- Appendix I: Initial Items Generated
- Appendix II Questionnaire Used for the Study
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis aims to develop a comprehensive measure of holiday attachment, examining its relationship with customer loyalty. It explores the construct, measurement, and impact of holiday attachment on tourist behavior.
- Developing a scale to measure holiday attachment.
- Examining the relationship between holiday attachment and tourist loyalty.
- Investigating the role of novelty seeking in the relationship between holiday attachment and loyalty.
- Testing a mediation-moderation model involving holiday dependence, identity, and novelty seeking.
- Providing theoretical and practical implications for the tourism industry.
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Introduces the research background, outlines the research problems and hypotheses, justifies the research, and provides an overview of the report.
- Chapter 2: Reviews relevant literature on tourist satisfaction, loyalty, and holiday attachment. It also discusses novelty seeking and methodological approaches to measurement, mediation, and moderation.
- Chapter 3: Details the research methodology and procedures, including justification for the paradigm, scale development, and hypothesis testing. It also addresses ethical considerations.
- Chapter 4: Presents the data analysis for scale construction and hypothesis testing. It covers inter-rater agreement, factor analysis, reliability analysis, and tests for the main effect, composite model, moderation, and mediation.
- Chapter 5: Summarizes the conclusions of the study, discusses implications for theory and practice, acknowledges limitations, and proposes potential for further research.
Schlüsselwörter (Keywords)
The research focuses on the development and validation of a scale to measure holiday attachment, which includes components such as holiday utility, identity, and contextuality. The study examines the relationship between holiday attachment and customer loyalty, exploring the moderating role of novelty seeking and the mediating effect of holiday identity. Key concepts explored include scale development, customer loyalty, mediation, and moderation.
Frequently Asked Questions
What is holiday attachment?
Holiday attachment is a construct that measures the emotional and functional bond a tourist develops with a specific holiday context, involving dimensions like utility, identity, and contextuality.
How does holiday attachment relate to customer loyalty?
The research examines holiday attachment as an antecedent to tourist loyalty, suggesting that stronger attachment leads to higher repeat visitation and positive word-of-mouth.
What role does novelty seeking play in this study?
Novelty seeking is tested as a moderator that can influence the strength of the relationship between holiday attachment and loyalty.
What is the purpose of the developed scale?
The thesis conceptualizes and validates a new scale to scientifically measure the level of holiday attachment among tourists.
What are the components of the mediation-moderation model?
The model involves holiday dependence, holiday identity, novelty seeking, and their collective impact on customer loyalty.
How was the data analyzed for this research?
The analysis included factor analysis for scale dimensions, reliability tests, and hypothesis testing for mediation and moderation effects.
- Arbeit zitieren
- Babu George (Autor:in), 2004, Holiday attachment - The construct, measure, and its relation with customer loyalty, München, GRIN Verlag, https://www.grin.com/document/188683
